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The September 2012 issue of IMAGES Business of Fashion presents an insight about the expansion of traditional retail to malls. It gives an in-depth understanding and perspective of number of retailers about malls as an inevitable choice for Indian retailers in their effort to enhance the customer experience and business sustainability. The strategy section talks about Guerrilla Marketing and the successful strategies adopted by some players in the Indian retail industry. Under Market Watch, Shilpa Gupta, Head Retail and FMCG, FICCI presents an insight about how retailing in malls is more econo.

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