Business Of Fashion - July 2021
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Dear All, Denim has been through several demand peaks and troughs over the decades. While temporary trends may have displaced it now and then asa defining fashion category, Denim, however, looks set to be a timeless wardrobe essential worldwide. Denim as a category in itself is a legend. The Indian denim market is exhibiting continuous growth over the years. With new technologies, trends and higher market reach, this sector has promising growth potential. Even in rural areas, denim is becoming highly fashionable with most men and teenage girls opting denim wear over traditional outfits. The July 2021 issue of IMAGES Business of Fashion dives into the fascinating workings of a fashion classic, and explores its newest adaptations and innovations as brands work toexpand their consumer bases, while wowing their primary target — Millennials and Gen Zs. The edition will throw more light on how brands and retailers are managing massive demand disruptions especially after the lockdown. The sudden and frequent lockdowns have been a massive challenge for the retailers. Product innovation, along with creating more efficient business operations, supply chain and cost optimisation, omnichannel strategies have been the key tasks for the industry currently.
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How The Cotton & Handloom Industry Is Booming
The handloom industry is a very critical component of the Indian economy due to its noncapital intensive nature, great potential for exports, the attraction of foreign currency and direct ties with the rural economy.
Value E-Commerce: A $40 Billion Opportunity
As India’s retail industry evolves, a growing number of value-conscious online shoppers are reshaping India’s e-commerce landscape. Currently valued at US$4 billion, value e-commerce is expected to grow rapidly to reach US$20 billion by 2026 and US$40 billion by 2030, marking a 10X growth in 10 years.
ADIDAS LAUNCHES TECHFIT PERIOD-PROOF TIGHTS FOR WOMEN
Adidas has unveiled its latest product innovation designed to keep more menstruating women in sport.
INSIDE STORY AN ANALYSIS OF INDIA'S INNERWEAR MARKET
The market segment is evolving and is gradually moving towards organised retail. Indian consumers spend on innerwear products is significantly lower than other Asian peers, but currently with the emergence of new players, more and more consumers are building the habit of purchasing branded products.
MINISTRY OF TEXTILES AND NIFT JOIN HANDS TO COMPLETE THE FIRST SURVEY ON STANDARD INDIAN BODY SIZES
NIFT Delhi, under the aegis of the Ministry of Textiles, Government of India initiates a massive national sizing survey to create an anthropometric database of measurements for Indians, which is a true representative of the entire Indian population
PASTELS AND POP
LAUNCHES FIRST FLAGSHIP STORE IN BANGALORE
KENDIEE INTRODUCES NEW COLLECTION WITH SUPREME QUALITY PRODUCT AND AFFORDABLE PRICE
Gurugram based, Kendiee is a new online clothing brand that has been the talk of the town, especially after Shein’s exit from India.
JAYPORE LAUNCHES LIMITED-EDITION GAJGAMINI COLLECTION
Inspired by the radiance of the festival, JAYPORE has unveiled Gajgamini, a limited-edition festive collection of handcrafted dupattas that will enamor shoppers with its elegant designs and ethnic charm.
BEWAKOOF LAUNCHES NEW BADERA COLLECTION TO SUPPORT ARTISANS
India’s largest D2C fashion brand Bewakoof.com paid homage to heritage’, by announcing the ‘Badera’ collection with a complete range of fashion apparels for men and women. Badera collection includes close to 100 unique SKUs with a wide variety of prints, patterns and colour options.
ADIDAS LAUNCHES NEW 4DFWD AND 4DFWD PULSE SHOES WITH DATA DRIVEN 3D PERFORMANCE TECHNOLOGY
Adidas running introduces the latest iteration of adidas 4DFWD and adidas 4DFWD Pulse – the next step in data-driven 3D printed midsole innovation, designed to move you forward for the everyday runner.
