In this issue

Dear All,

With mini lockdowns and shutdowns making a comeback in India, consumer movement will yet again be limited. As a result, demand for comfortable yet stylish apparel that can be worn in the comfort of homes is expected to rise again rapidly, leading to sportswear and athleisure gaining ground even more post the lockdown. With more and more consumers giving the first priority to their health, this segment is making its place in each and every wardrobe. Instead of stocking up casual and formal wear, consumers are responding by stocking up on yoga pants, joggers, hoodies and sneakers in large numbers.

Going by the change in consumer behavior, today s/he is thinking about fi tness and is ready to spend money on training merchandise. Giving priority to comfort, everyone wants to look stylish, even if they are jogging in the morning, which is why the sportswear industry has made huge progress in the last few years. New brands have come up and gone are the days when consumers used to have just one outfit for outdoor physical activities.

ADIDAS ORIGINALS - LAUNCHES FIRST COMPANY-OWNED EBO IN AMBIENCE MALL, GURUGRAM

The store gives each streetwear fan the access to the brand’s most exclusive drops, coolest collaborations like the Yeezy, exclusive collaborations with Sean Wotherspoon, Pharrell Williams, Beyonce, Disney and more global creators

2 mins

ASICS EXPANDS RETAIL CONCEPT IN INDIA WITH A NEW STORE IN ORION MALL

ASICS, the true sport performance brand, further strengthens its retail footprint in India with the launch of its new store in Orion Mall, Bengaluru. Spread over a total retail space of 1035 square feet, ASICS Orion Mall, Bengaluru promises a vibrant and immersive shopping experience in the area, showcasing the brand’s entire running and training collection alongside sports style and performance categories.

1 min

NYKAA FASHION EXPANDS INTO ATHLEISURE CATEGORY WITH NYKD ALL DAY

Nykd by Nykaa, the lingerie and sleepwear brand from Nykaa Fashion, announced the launch of Nykd All Day, a fashion sub-brand for women featuring Athleisure, Leisure, and Activewear. Through this expansion, the multi-brand fashion e-commerce platform aims to introduce clothing that focuses on comfort and inclusivity and can seamlessly transition from at-home wear to stepping-out attire as per the dictates of the hybrid work model of today.

1 min

Van Heusen Launches New Sub-Brand ‘Denim Labs'

Targeting young professionals, Van Heusen Denim Labs is designed to look undeniably sharp and engineered to provide true freedom of movement, infused with an upgrade on style and comfort.

3 mins

RITU KUMAR LAUNCHES AFFORDABLE DESIGNER WEAR BRAND, AARK

After introducing the world to the modern and stylish Label Ritu Kumar and the distinctive Ritu Kumar Home, Amrish Kumar, Managing Director and Creative Director of Ritu Kumar, has launched a new brand, aarké. Rooted in tradition fused with a modern spirit aarké – which was launched on 24th March 2021 – is for any woman who dresses with Indian sensibilities.

1 min

NEXT-GEN INNOVATIONS IN ANTI-MICROBIAL TEXTILE AND APPAREL

Sciessent and Huntsman Textile Effects will be jointly promoting three innovative Sciessent technologies—each recognized for its effectiveness and safety.

3 mins

ACTION STATIONS: SPORTSWEAR RIDES RISING DEMAND WAVE

A demand surge than took off in 2019-20 looks set to continue as India enters a second season of pandemic-driven uncertainty, disruption and at-home fitness fixes

10 mins

ARRIVAL OF MEN'S PREMIUM LOUNGEWEAR ERA

Formal wear and jeans took a backseat in the wardrobe and the demand for items suitable for working comfortably from home saw an unprecedented surge. An April 2020 report by management consultants Wazir Advisors had predicted that loungewear will be one of the first categories to recover from the economic impact of the lockdown.

4 mins

HOUSE OF ANITA DONGRE

Unveils Spring-Summer 21 Collection Featuring TENCEL™ Fibres

1 min

HOW THE JEWELRY INDUSTRY IS RIDING THE NEW NORMAL

Technology, particularly social media, has also played a crucial role in helping the gems and jewellery industry to regain what it lost in the year since the pandemic. Many companies have taken a leap of faith by continuing to power on with their businesses along with their partners and consumers, using the digital platform to bridge the gap between the real and physical world as seamlessly as they can…

4 mins

Read all stories from Business Of Fashion

Business Of Fashion Magazine Description:

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.