Business Of Fashion - April 2021
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Dear All, With mini lockdowns and shutdowns making a comeback in India, consumer movement will yet again be limited. As a result, demand for comfortable yet stylish apparel that can be worn in the comfort of homes is expected to rise again rapidly, leading to sportswear and athleisure gaining ground even more post the lockdown. With more and more consumers giving the first priority to their health, this segment is making its place in each and every wardrobe. Instead of stocking up casual and formal wear, consumers are responding by stocking up on yoga pants, joggers, hoodies and sneakers in large numbers. Going by the change in consumer behavior, today s/he is thinking about fi tness and is ready to spend money on training merchandise. Giving priority to comfort, everyone wants to look stylish, even if they are jogging in the morning, which is why the sportswear industry has made huge progress in the last few years. New brands have come up and gone are the days when consumers used to have just one outfit for outdoor physical activities.
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THE PANT PROJECT LAUNCHES
NEW PANT20 COLLECTION
SUSTAINABILITY, GROWTH DRIVER FOR FASHION AND TEXTILES
Sustainability in the heart of fashion business helps the world to be a better place in more ways than one. Investing in sustainable practices can deliver never-before opportunities in business expansion and differentiation for products, brands, companies and all partners in the value chain.
NYKAA FASHION LAUNCHES CANDERE BY KALYAN JEWELLERS
The first fine jewellery brand on the platform with a classic and contemporary new collection
LIVA REVIVA A BREAKTHROUGH INNOVATIONS IN RECYCLING OF FASHION INDUSTRY WASTE, FROM BIRLA CELLULOSE
The fashion Industry would need all the value chain partners to engage and work in unison to make fashion circulars. Birla Cellulose has developed its cutting edge technology for recycling fashion industry waste and transforming them into fresh fibres. Birla Cellulose is collaborating actively with its upstream and downstream partners with an aim to create a bigger and broader impact on circularity in the fashion industry.
LENZING AG: A FORCE FOR RESPONSIBLE FASHION CREATION
From inventing TENCEL™ modal fi bers in the 1960s to TENCEL™ lyocell in 1990s and more recently, LENZING ECOVERO™, Lenzing innovations have been crucial in elevating fashion to being a force for good…
FABALLEY'S PARENT COMPANY RAISES ₹25.50 CR IN FUNDING
Delhi-based fashion house, High Street Essentials (HSE), the parent company behind women’s fashion brands, FabAlley and Indya, has raised ₹25.50 Cr in a round of funding led by its existing investors Elevation Capital, India Quotient, Dominor Holding, and family offices.
ELLEMENTRY LAUNCHES NEW STORE IN KOCHI
The store offers an immersive experience with actual settings of living, dining, open kitchen and bar, with Ellementry products displayed all around.
ECOLOGICAL INTEGRITY MARRIES FASHION AESTHETIC
Sustainability as a concept focuses on three major factors— social, environmental and economic. Hand-spun, hand-woven fabrics from India hold great potential for ensuring ecological integrity and social wellbeing, while offering unique aesthetic value.
BOULEVARD: THE NEW DAILY FOOTWEAR COLLECTION FOR MEN
Presenting an overall footwear option for men that fits all styles of dressing, Woodland surfaces its ultra-trendy & most loved rugged footwear BOULEVARD, for an effortless modish look. Great looks combined with superb comfort, Boulevard is all that you need in your daily footwear collection.
LENZING AG: TAILORING SUSTAINABLE & ENVIRONMENTALLY RESPONSIBLE LIFESTYLES
In a tête-à-tête with IMAGES Business of Fashion, Avinash Mane, Commercial Head, South Asia, Lenzing Group talks about how Lenzing has quickly transitioned into a serious challenger for existing sustainability brands in India. He also shares his insights into the Indian textile industry, the role of sustainability as well as the brand’s response to the new connected and discerning consumer.
