Business Of Fashion Magazine - March 2021Add to Favorites

Business Of Fashion Magazine - March 2021Add to Favorites

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In this issue

Dear All,
As work and home spaces overlap, comfort and versatility have taken precedence for all, leading to new the invention of new offerings from brands and retailers – apparel that can easily transition from work from home to grocery-runs and social-media appearances.
With a major part of the world still restricted to their homes, fashion senses have started gravitating towards comfortable yet presentable clothes. Due to this, the demand for casual wearhas skyrocketed globally post the lockdown.

The work from home model has impacted workwear wardrobe choices greatly. With most corporate offices relaxing the formal wear rule, comfortable power dressing is key in the new normal. Office goers working from the confines of their home have gravitated tosmart casuals. The shift has been instinctive and the casualwear category, which is fulfilling the requirements of the trend, is in great demand. It has captured the market in a way it never has before. The fashion industry has taken note of this new cultural shift and brands are aggressively marketing their casualwear category.

The March 2021 issue of IMAGES Business of Fashion highlights the change in dynamics of this category as heralded by the Coronavirus pandemic. The issue takes a look at how brands areshifting stance to face the burgeoning demand for casualwear, the challenges and the opportunities offered.

POWER BRAND GRADO

LAUNCHES THE MUCH AWAITED SPRING SUMMER COLLECTION

POWER BRAND GRADO

4 mins

SARAH & SANDEEP - introduce first Couture bridal collection for ‘Power Brides'

Designer Label Sarah & Sandeep launches ‘Equivalence’, with wedding styles for men and women.

SARAH & SANDEEP - introduce first Couture bridal collection for ‘Power Brides'

2 mins

ADIDAS ORIGINALS CELEBRATES THE LAUNCH OF ITS NEW STORE IN THE FASHION FORWARD CITY OF CHANDIGARH

A cool new hood for Chandigarh’s sneakerheads and fashion enthusiasts that brings to them the latest drops from the street-wear giant.

ADIDAS ORIGINALS CELEBRATES THE LAUNCH OF ITS NEW STORE IN THE FASHION FORWARD CITY OF CHANDIGARH

2 mins

MANGO ANNOUNCES ACTRESS VAANI KAPOOR AS ITS FIRST BRAND AMBASSADOR FOR INDIA

Myntra and Mango launch the first campaign with the actress for the brand’s spring-summer collection, themed around- ‘Happy and I know it’.

MANGO ANNOUNCES ACTRESS VAANI KAPOOR AS ITS FIRST BRAND AMBASSADOR FOR INDIA

2 mins

ETHNICITY LAUNCHES THE “JOY OF GETTING DRESSED” CAMPAIGN

Steadily recovering in the aftermath of COVID-19, the campaign brings forth a much-needed sense of normalcy by reinforcing the concept of ‘enclothed cognition’…

ETHNICITY LAUNCHES THE “JOY OF GETTING DRESSED” CAMPAIGN

1 min

RETAILERS GET SERIOUS ABOUT CASUAL WEAR AS IT TAKES CENTRESTAGE IN GLOBAL FASHION

In the last year, consumer inclination towards casual wear has increased manifolds due to the COVID-19 pandemic. As the world became restricted to their homes, fashion senses started gravitating towards comfortable and presentable clothes that can easily transition from work from home to grocery-runs and social-media appearances.

RETAILERS GET SERIOUS ABOUT CASUAL WEAR AS IT TAKES CENTRESTAGE IN GLOBAL FASHION

10+ mins

COMFORTABLE, STYLISH APPAREL

KEEP IT CASUAL WITH SPORTO’S

COMFORTABLE, STYLISH APPAREL

2 mins

LENZING AG: TAILORING SUSTAINABLE & ENVIRONMENTALLY RESPONSIBLE LIFESTYLES

In a tête-à-tête with IMAGES Business of Fashion, Avinash Mane, Commercial Head, South Asia, Lenzing Group talks about how Lenzing has quickly transitioned into a serious challenger for existing sustainability brands in India. He also shares his insights into the Indian textile industry, the role of sustainability as well as the brand’s response to the new connected and discerning consumer.

LENZING AG: TAILORING SUSTAINABLE & ENVIRONMENTALLY RESPONSIBLE LIFESTYLES

8 mins

LENZING UNVEILS PIONEERING TENCEL™ MODAL FIBER WITH INDIGO COLOR TECHNOLOGY TO HELP ELEVATE SUSTAINABILITY IN THE DENIM INDUSTRY

TENCEL™ branded modal fiber with Indigo Color technology uses a one-step spun-dyeing process to deliver indigo color whilst using substantially fewer resources. TENCEL™ Modal fibers with Indigo Color technology are awarded with the EU Ecolabel for meeting high environmental standards.

LENZING UNVEILS PIONEERING TENCEL™ MODAL FIBER WITH INDIGO COLOR TECHNOLOGY TO HELP ELEVATE SUSTAINABILITY IN THE DENIM INDUSTRY

3 mins

RETAILTAINMENT AND CONVENIENCE TO REDEFINE INDIA'S CONSUMER RETAIL STORY: DELOITTE

Deloitte India unveiled the 2021 edition of the report ‘KNOW Your Consumer – What You See Is What You Get’ at Retail Leadership Summit (RLS) organized by Retail Association of India (RAI), highlighting key trends that will drive a new wave of growth strategy in the retail consumer industry.

RETAILTAINMENT AND CONVENIENCE TO REDEFINE INDIA'S CONSUMER RETAIL STORY: DELOITTE

7 mins

Read all stories from Business Of Fashion

Business Of Fashion Magazine Description:

PublisherImages

CategoryBusiness

LanguageEnglish

FrequencyMonthly

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.

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