In this issue

Dear everyone,

2021 is already showing glimmers of hope. As the rate of new infections registers a sharp dip over the last few months, the Indian economy has begun to show signs of recovery. With the nationwide vaccine roll out in place, consumer confidence and demand is set to grow at a rapid pace in the months to come.

The recovery is set to further get a boost from the progressive and growth-oriented Union Budget 2021-22 announced by the Government of India. The Budget has especially been beneficial for the textile industry. It has laid a strong foundation for the future growth of the textiles and clothing industry in India. In line with the Centre’s efforts to position India as a fully integrated, globally competitive manufacturing and exporting hub for the textile sector, the Government has proposed a slew of schemes that are expected to attract investments and boost employment generation.

In this issue, we take a deep look at how the Budget of 2021 is expected to make India a competitive manufacturing and exporting hub for textiles. Industry experts from across the sector share their views on the opportunities that the Budget presents to all players of this sector to fuel post-pandemic recovery.

Moreover, this issue also takes a look at how fashion senses are rapidly gravitating towards comfortable apparel as homes have become hubs of work, play, and rest. Over the last few months categories like casual wear, loungewear, athleisure, nightwear, etc., have become fashion essentials. Also, the ‘Work From Home’ – and ‘Study From Home’ – cultures have also compelled consumers to thoughtfully curate a home environment that’s comfortable to work and study in, adding to a renewed demand in categories like home office furniture and home décor.

MAKE VALENTINE'S DAY SPECIAL WITH GIFTS FOR LIFE BY ECO TASAR

This Valentine’s Day, wrap your loved ones in exquisite Indian weaves from Eco Tasar, an epitome of quality and style for the last 20 years. Specializing in hand-woven products, Eco Tasar is an eco-friendly brand with Zero carbon footprints and years of expertise and experience.

1 min

SPRING-SUMMER 2021 MAISON MARGIELA X REEBOK C SSIC LEATHER TABI BIANCHETTO

The style is created in nappa leather with an EVA sole. It is made in hand-painted white coating on a black leather base – the signature ‘Bianchetto’ technique of Maison Margiela, which purposely chips with wear.

1 min

TUMI

LEADS INNOVATION IN TRAVEL LIFESTYLE WITH THE LUNCH OF FIRST VIRTUAL STORE

1 min

BED AND BEDDING CO. LAUNCHES STORES FOR ALL BEDDING SOLUTIONS

In sync with the changing needs and preferences of consumers, Bed and Bedding Co., India’s first exclusive mattress retailing chain, has unveiled multi-brand stores in Pune for the true connoisseurs of rejuvenating sleep experience. These Bed and Bedding stores cum experience centers not only offer a variety of mattresses and beddings from all the top-selling brands of India and America, but they also offer the buyers the most compelling opportunity to get real-time assessment of the customization they should look for.

1 min

WORK FROM HOME ESSENTIALS: BRANDS & RETAILERS REVEAL COMFORT & UTILITY ARE ON TOP OF CONSUMERS' MINDS

A detailed look at why categories like casual wear, loungewear, athleisure, nightwear, etc., have witnessed unprecedented demand since the pandemic forced people to work from home.

8 mins

Union Budget 2021: A Positive Calls For Indian Textile & Apparel Sector?

The Union Budget 2021-22 presented by finance minister Nirmala Sitharaman has announced the initiation of a slew of schemes for the Indian fashion value chain and it was mostly met with warm response by industry stalwarts.

9 mins

FASHION FOR GOOD CONSORTIUM PILOTS RESOURCE EFFICIENT COTTON FARMING

Cotton makes up nearly 30% of global textile production, yet accounts for 24% of global insecticide use and being a water-intensive crop, can require up to 10,000 liters of water per kilogram in its cultivation. Innovation in cotton farming practices is greatly needed to reduce pesticide, land and water use.

4 mins

ROYAL ENFIELD INTRODUCES MAKE-IT-YOURS INITIATIVE ON APPAREL

For decades, Royal Enfield motorcycles have been a canvas for customization and personalization, as riding enthusiasts, artists, and customizers across the world have customised their Royal Enfields to reflect their own unique personalities, truly making it their own. Inspired by this, Royal Enfield introduced the Make It Yours initiative - MiY, an inventive and unique motorcycle personalization tool, along with the Royal Enfield Meteor 350.

1 min

Read all stories from Business Of Fashion

Business Of Fashion Magazine Description:

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.