Business Of Fashion - February 2021
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In this issue
Dear everyone, 2021 is already showing glimmers of hope. As the rate of new infections registers a sharp dip over the last few months, the Indian economy has begun to show signs of recovery. With the nationwide vaccine roll out in place, consumer confidence and demand is set to grow at a rapid pace in the months to come. The recovery is set to further get a boost from the progressive and growth-oriented Union Budget 2021-22 announced by the Government of India. The Budget has especially been beneficial for the textile industry. It has laid a strong foundation for the future growth of the textiles and clothing industry in India. In line with the Centre’s efforts to position India as a fully integrated, globally competitive manufacturing and exporting hub for the textile sector, the Government has proposed a slew of schemes that are expected to attract investments and boost employment generation. In this issue, we take a deep look at how the Budget of 2021 is expected to make India a competitive manufacturing and exporting hub for textiles. Industry experts from across the sector share their views on the opportunities that the Budget presents to all players of this sector to fuel post-pandemic recovery. Moreover, this issue also takes a look at how fashion senses are rapidly gravitating towards comfortable apparel as homes have become hubs of work, play, and rest. Over the last few months categories like casual wear, loungewear, athleisure, nightwear, etc., have become fashion essentials. Also, the ‘Work From Home’ – and ‘Study From Home’ – cultures have also compelled consumers to thoughtfully curate a home environment that’s comfortable to work and study in, adding to a renewed demand in categories like home office furniture and home décor.
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SPRING-SUMMER 2021 MAISON MARGIELA X REEBOK C SSIC LEATHER TABI BIANCHETTO
The style is created in nappa leather with an EVA sole. It is made in hand-painted white coating on a black leather base – the signature ‘Bianchetto’ technique of Maison Margiela, which purposely chips with wear.
TUMI
LEADS INNOVATION IN TRAVEL LIFESTYLE WITH THE LUNCH OF FIRST VIRTUAL STORE
ROYAL ENFIELD INTRODUCES MAKE-IT-YOURS INITIATIVE ON APPAREL
For decades, Royal Enfield motorcycles have been a canvas for customization and personalization, as riding enthusiasts, artists, and customizers across the world have customised their Royal Enfields to reflect their own unique personalities, truly making it their own. Inspired by this, Royal Enfield introduced the Make It Yours initiative - MiY, an inventive and unique motorcycle personalization tool, along with the Royal Enfield Meteor 350.
WGSN: “ LOUNGEWEAR WON'T STAY STILL, IT IS EVOLVING AND ELEMENTS OF IT WILL BECOME A CORE CATEGORY.”
In an exclusive interview, IMAGES Business of Fashion talks to Francesca Muston, Vice President, Fashion, WSGN about the evolving loungewear market and its relevance in the near future.
MAKE VALENTINE'S DAY SPECIAL WITH GIFTS FOR LIFE BY ECO TASAR
This Valentine’s Day, wrap your loved ones in exquisite Indian weaves from Eco Tasar, an epitome of quality and style for the last 20 years. Specializing in hand-woven products, Eco Tasar is an eco-friendly brand with Zero carbon footprints and years of expertise and experience.
WORK FROM HOME ESSENTIALS: BRANDS & RETAILERS REVEAL COMFORT & UTILITY ARE ON TOP OF CONSUMERS' MINDS
A detailed look at why categories like casual wear, loungewear, athleisure, nightwear, etc., have witnessed unprecedented demand since the pandemic forced people to work from home.
FASHION FOR GOOD CONSORTIUM PILOTS RESOURCE EFFICIENT COTTON FARMING
Cotton makes up nearly 30% of global textile production, yet accounts for 24% of global insecticide use and being a water-intensive crop, can require up to 10,000 liters of water per kilogram in its cultivation. Innovation in cotton farming practices is greatly needed to reduce pesticide, land and water use.
BED AND BEDDING CO. LAUNCHES STORES FOR ALL BEDDING SOLUTIONS
In sync with the changing needs and preferences of consumers, Bed and Bedding Co., India’s first exclusive mattress retailing chain, has unveiled multi-brand stores in Pune for the true connoisseurs of rejuvenating sleep experience. These Bed and Bedding stores cum experience centers not only offer a variety of mattresses and beddings from all the top-selling brands of India and America, but they also offer the buyers the most compelling opportunity to get real-time assessment of the customization they should look for.
Union Budget 2021: A Positive Calls For Indian Textile & Apparel Sector?
The Union Budget 2021-22 presented by finance minister Nirmala Sitharaman has announced the initiation of a slew of schemes for the Indian fashion value chain and it was mostly met with warm response by industry stalwarts.
HOW SUSTAINABLE IS THE FUTURE OF SUSTAINABILITY?
With customers becoming more conscious of the impact of the brands they buy on the Earth, brands are expediting their attempts to appeal to the ever-growing and evolving market…
