Business Of Fashion - November 2020

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In this issue

Dear everyone, First of all let me wish you all a very happy Diwali! I hope that the upcoming year proves to be progressive and prosperous for your family as well as your business. Let’s also hope that this festive season also marks the change that we all have been waiting for for so long. After a lull of nearly eight months, finally we can afford to heave a sigh of relief as things are slowly begging to get better for all of us in the retail industry. At the same time, I am sure that we all have also witnessed how drastically the traditional format of retail has been overhauled in the last few months. Although the worst seems to be over, we are still in uncharted territory and businesses will need to be much more careful about how they approach the future. As is apparent, consumer sentiments have changed in massive proportions. Moreover, while we are still struggling to reorganize how we run operationsin this age of social distancing, consumers’ expectation is snowballing by the day. The big question now is — how can businesses remain productive, be safe for employees as well as consumers and at the same time device innovative engagement strategies that find relevance in the new normal?