In this issue

Dear all,

If Quentin Tarantino were a fashion veteran in India instead of a Hollywood cinematic extraordinaire, his preferred domain of choice would no doubt have been kidswear retail – forthis is where all the action is happening in India.

For it’s true – the kidswear segment in the Indian Retail Industry has gained some serious traction over the years. While the sector was almost non-existent till a few years ago, it has now imprinted itself as the most propitious segment of the Indian fashion industry with even a dedicated annual fashion show to its name.

But honestly, in my opinion, the transition of kidswear retail from infancy to maturity was inevitable. As financial stability and purchasing power of modern parents grew in the last few years, an inevitable shift from ‘need-based’ to ‘aspiration-based’ manifested resulting in a boost hitherto irrelevant to the Indian fashion industry as a whole. Growth drivers included increased influence of social media, double income nuclear families and brand awareness and an increasing inclination towards high quality products of parents – the last of which trickled down to kids as well, who have now emerged as an independent buyer group altogether. This evolution of kids as consumers has changed the way brands perceived and operated in this space, making way for newer trends.

Business Of Fashion Magazine Description:

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.