In this issue

Welcome to the busiest time of the year!
This indeed is an exuberant time for all of
us at the retail fraternity. This is the season
that morphs India to its brightest and most
jubilant avatar of the year with every calendar
week dotted with festivals, celebrations and
weddings. It is the time the entire nation
comes together to feast, pray, share love and
above all fl aunt resplendent ethnic fashion.
Ethnic wear is an intrinsic part of the festive
season. Infact, traditionally, ethnic wear
was solely reserved for festivals. But, in the
recent years, the category has evolved in
massive proportions, especially the women’s
section. Keeping pace with India’s massive
strides towards modernization, the ethnic
wear category has been resuscitated with
keen focus towards the modern consumers
penchant for comfort and practicality. Today,
the category includes a wide spectrum
of cuts, fi ts, silhouettes – from inherently
classic to more contemporary avatars that
are as comfortable for daily wear as they are
appropriate for corporate boardrooms.
This evolution ensued an increasing preference of
the young and consuming class towards Indian
ethnic wear as well as boost the dynamics of the
market like never before. Today, pegged at an
estimated Rs. 112,893 crores and constituting
approximately 32 percent share of the total Indian
apparel market, the ethnic wear category in India
holds a very promising future.

Business Of Fashion Magazine Description:

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.