In this issue

It wasn’t too long ago when fashion and
sportswear seemed to be decidedly at odds
with one another. I mean, both were at the
polar ends of usage and target audience;
sportswear was strictly for sports and
exercise and fashion was for those who were
in pursuit of taste, beauty, and aesthetics. Yet
today, sportswear and fashion have so much
in common these days.
Sportswear is taking to the street these days
and is increasingly becoming a way of life
for fashion enthusiasts across the globe,
and for just the right reasons. Hustling has
become the order of the day today and times
as such calls for versatile, multipurpose
fashion apparel that can be worn for various
occasions.
On the other end, everywhere you look,
people are making conscious eff ort
towards leading a healthier life and are
hence investing in a range of activewear
which is defi ned as the ‘new semi-casual’.
Overall, sportswear has changed the way
people dress up for the gym, casual, social
occasions, and even for work. Such intense is
the popularity of the trend that it’s fast fanning
out into various sub-segments like athleisure,
activewear, gym wear, and much more.
This issue of IMAGES Business of Fashion
outlines how the fast blurring line between
sports and fashion has spawned a market
that harbours opportunity like never before.
We bring to you a detailed look at the fact
that ‘Sports-leisure’is no longer a trend, but a
fundamental shift in how the world dresses
today.

Business Of Fashion Magazine Description:

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.