Business Of Fashion
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have exhibited massive evolution in the fashion segment in India. We all from the fashion industry are aware how the Indian consumer is now embracing the idea of fashion as a means of self-expression, and not merely as a functional purchase. The new generation is now at greater liberty from the traditionalist’s sartorial template. Overall, the entire defi nition of fashion has changed. Yet, there is one category that has endured the test of time and is still one of the most popular apparel categories around the globe – Formal Wear. The formal wear market has witnessed a remarkable change from its functional roots in the years gone by. The Indian youth today exhibits a pronounced inclination for trendy, modish and comfortable formal wear that aligns with the latest trends. His rising expectation has compelled brands and retailers to come up with various innovations to be able to raise the bar. In this issue of BoF, we look at the everexpanding market of formal wear in India, the innovations that have come up to keep abreast of changing times and preferences and the latest trends in the Indian market today. Apart from elaborately discussing the dynamics of some of the most popular product categories in this segment, the edition also talks about the challenges formal wear faces in India. A feature on the growing trend of Made-to-Measure services in formal wear stands as a testimonial to the progressive Indian consumer, who had, till the 80s, hesitated to accept readymade garments. As a whole, this edition makes a powerful attempt at analysing prevailing trends and the consumption behaviour of the Indian formal wear market to aid upcoming as well as existing brands establish a strong brand equity in today’s volatile times. Cheers
IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change. With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India. Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.