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The kidswear industry is booming around the world. What used to be just functional outfi ts a few years ago are now a variety of modish cuts, colors, styles, patterns and even designer tags – and with good reason. While the sector was just non-existent till a few years ago especially in India, it has now embossed itself as the most propitious segment of the Indian fashion industry – with even a dedicated annual fashion show to its name. I personally believe that this transition from passive to demanding was inevitable. As a developing country, India has myriad advantages -- right from a promising economic outlook to a growing kids population. Hence, it’s only natural that as fi nancial stability and purchasing power of modern parents grew over the last decades, a long-awaited shift from need based to aspiration based shopping manifested, resulting in a boost hitherto irrelevant to the Indian kidswear industry. Modern parents exhibit a considerable brand awareness and inclination towards high quality apparel products for their kids. This has even trickled down to the kids as well, who have now emerged as a new, independent buyer group altogether.

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