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In this issue

This issue is about the ethnic wear market in India. The cover story \'Diversity with India\'s ethnicity\' contains the potential and opportunities present in the market, its growth and expansion plans, challenges associated with the segment and new trends in the same. The \'Distributor\' profile contains an interview of Manish K Mehta, Proprietor of New Fashion, who shares his views about the challenges in the apparel distribution business. In \'Entrepreneur\', we feature Ravi Modi, Founder of Manyavar, who talks about his journey of establishing a network of 270 EBOs. In \'Hard Talk\', Harminder Sahni talks about the myths of gender bias prevalent in the Indian fashion industry and shares his research on the womenwear market. Prof. Asha Bakshi, Founding Dean of NIFT, notes that young generation is more experimental with new fibre, texture, material and do not hesitate in clubbing two different materials. Industry expert, Arun Sirdeshmukh and Darpan Munjal share their views about the challenges and opportunities of on-line fashion retail. In the \'Brand Watch\', Prasanna Kumar Galla, MD, RR Sports talks about the opportunities and challenges of sportswear retailing and the expansion plan of his brand. There are regular columns, too, s get your copy today!

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