Business Of Fashion - October 2015
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October 2015 issue Digital Access. - Magazine Details
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In this issue
Kangana loves the LIVA spontaneity & free spirit, The New-Age Natural fabric that infuses fluidity into garments, Liva-Fabric that moves as you move and more...
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Casual Wear: A Serious Business
Over the past two years, the very definition of 'casual wear' has turned on its head. The lines between casual and formal have blurred, be it traditional outfits or Western attire. We thus present to you an in-depth analysis of the nuances of the casual wear segment in India to reveal more than meets the eye through an overview of the market, future prospects, profitable segments and outdated practices.
Here Comes The Metaverse!
Time and again we’ve spoken about the realities of the new fashion retail world, and in those discussions the metaverse has often emerged as one of the most intriguing ideas. Since last year, there has been a considerable surge in the percentage of people who understand the concept of the metaverse, its possible implications and employment, and the tremendous opportunity it holds. Wunderman Thompson Intelligence, through its report titled ‘New Realities: Into the Metaverse and Beyond’, shares a brief outlook on this new digital universe and what fashion & beauty brands in the sphere have been up to.
6 Tips To Stay Relevant In A Cluttered Industry
Success in the fashion sector no longer depends solely on designing clothes; users are searching for more benefits of owning and investing in clothing, and manufacturers are making changes to fulfil the needs of their customers. It is time to innovate and rethink your business models to reflect on the evolution of the fashion industry, leverage their expertise to scale and hence, remain at the forefront of business innovation and respond to the upcoming fashion trends promptly.
INDIA'S COTTON ROOTS NEED NOURISHMENT
India is the third-largest cotton producer in the world. Cotton itself is the second-largest raw material to the textile industry in the country, which is also its second-largest job providing sector. Demand for this extensively cultivated crop is only expected to rise spectacularly in the coming years. It thus becomes crucial for the government to improve the artisanal and craftsman skill set through ITI (industrial training institutes) programmes, making the small cotton producers self-sufficient in setting up a small enterprise.
JOCKEY JUNIORS LAUNCHES ‘TROUBLEMAKERS' CAMPAIGN
Jockey Juniors has launched its summer campaign – Troublemakers – conceptualised and executed by creative agency L&K Saatchi & Saatchi.
THE POWER OF ONE: AN OMNICHANNEL MODEL
IN THIS NEW POST-PANDEMIC WORLD WHERE ‘NORMAL’ HAS BEEN REDEFINED, STAYING CONNECTED DIGITALLY IS OF UTMOST IMPORTANCE FOR BRANDS. STORES ARE NOT LIMITED TO BRICK AND MORTAR ANYMORE. OFFLINE OR ONLINE, TODAY’S CONNECTED CONSUMER WAITS FOR NO ONE AND WANTS EVERYTHING TO BE AVAILABLE IN REAL TIME. TOP LEADERS FROM THE BUSINESS OF FASHION ANSWER SOME CRUCIAL QUESTIONS - HOW CAN BRANDS MOTIVATE CONSUMERS TO STAY LOYAL AND WHAT CAN THEY LEARN FROM THEIR PAST MISTAKES?
MAPPING MARTECH & WINNING THE GAME
THE PROLIFERATION OF CAPABILITIES ACROSS OMNICHANNEL AND MULTICHANNEL TRENDS AND TECHNOLOGY CAN MAKE IT HARD FOR MARKETERS TO UNDERSTAND WHAT IS NEEDED AND WHEN. IS PERFORMANCE MARKETING A BETTER STRATEGY OR WHAT KPIS HAVE BECOME OBSOLETE ARE SOME OF THE QUESTIONS THAT RETAILERS HAVE A HARD TIME GETTING CLEAR ANSWERS TO. INDUSTRY LEADERS SHARE WITH US A WORD OF ADVICE FOR THE BENEFIT OF THE NEW-AGE MARKETER.
MARKETING: A DIFFERENT-IATION BALL GAME
Today, customers are truly spoilt for choice when it comes to fashion. There are multitudes of international fashion brands and domestic brands – both D2C and traditional – that are all vying for the customer’s attention. It thus becomes extremely difficult for the marketing team of a fashion brand to create that differentiation in the market that helps attract more and more consumers day in, day out. We recently spoke to Ninad Umargekar, Chief Marketing Officer, JG Hosiery, on the subject to decipher some of these challenges and how they have dealt with them.
LEVI'S BRINGS OUT NEW COLLECTION WITH DEEPIKA PADUKONE
Levi’s and Deepika Padukone have launched the second season of their collaboration with a new collection of hybrids, bright colours and new jean fits.
DUKE'S SPRING SUMMER'22 COLLECTION IS EASY ON THE EYES
Duke, one of India’s most reliable and favoured lifestyle brands, has brought forth their latest summer collection. In today’s world where youngsters like to be in the latest of fashion all the time, Duke is a brand that keeps their needs and wants in mind while making a new collection.
