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In this issue

Our cover story, this month, focusses on Intelligence Amplification (IA), a concept gaining widespread traction in the M&E industry. The coming together of Artificial Intelligence and the human element is what encompasses IA. Elsewhere in this issue, read about how targeted advertising is helping broadcasters cash-in on revenues. A dedicated feature in this edition, is a preview of the coveted IBC Show, which is being held virtually this time, owing to the current pandemic situation. Dive in to read all about it.

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