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Cover Story – Anant Goenka, MD, Ceat Tyres, has few airs about him. He doesn’t allow his legacy to get in the way of what he knows best — drawing up strategy for the tyre business that he runs with an understated determination. Even though he officially took over as MD in 2012, Goenka says the business held no surprises for him. Learning the ropes of the business was par for the course for Goenka. Quickly mobilising his resources and key people from the organisation, he knew that if Ceat needed to progress in the long run, the company needed to be distinct. He has worked at making the company a known brand and in the Top 3 in tyres. Feature - Cutting Tools – Drilling & Boring Change is the only constant. This holds especially true for the cutting tools industry. Change has come in the form of technology, materials and processes arising therefrom. While technological advances are made on the part of cutting tool manufacturers, the quick absorption of the same on the part of tool users has been a constant and heartening feature of this industry. In India too, vendors have been bringing added value for the benefit of their customers. And it is this feature that makes the industry highly competitive, while also helping its user industries remain equally competitive in their own marketplaces. Feature - Engineering excellence in automotive Most of the engineering excellence that one sees in the automotive industry is mainly channelled towards electric vehicles in the present day. Hitherto, most companies preferred to look at better engines, fuel-efficiency and lightweighting. Continuous improvement is challenged by striving to achieve global leadership by benchmarking our quality indices to global standards. This is done by analysing the global best practices and challenging creation of new benchmarks.

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