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In this issue

The new year’s first issue sees Helen Edwards, PassionBrand sharing the 2015 detox plan that marketers need to follow. Suresh Menon, MD South Asia, Samsonite on the evolution of luggage brands, the new consumer, an omni-channel focus and more. We analyse Youtube’s recent offline viewing offering, which allows download of videos for a limited time period. Next, we see, Kotak’s Karthi Marshan and Ashok Lalla, Infosys share views on whether social media is empowering brands more than consumers today. A look back at creatives and marketers in 2014 and what they had to say about awards, digital, client-agency partnership, company initiatives, the importance of advertising and more. Read on…

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