Campaign India - October 3 2014
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In this issue
We engage Wunderman's Martin Conneen and BrandOpus' Nir Wegrzyn during Spikes Asia 2014, to bring you in-depth interviews. Sticking with the Festival, we list out some of the most memorable comments from speakers. Maxus won big at the Emvies 2014; we bring you case study briefs of Gold-winning entries and the winner of the Grand Emvie. Further, we ask adland and marketers whether a young crop managing social media is to blame for some of the blunders we're seeing. Elsewhere, Kokuyo Camlin's Saumitra Prasad speaks about redefining categories, warming up to advertising, and evolving consumers. We also ask Devendra Chawla and Kiran Khalap about the impact of 'instant delivery' by e-com players on festive shoppers.
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