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In this issue

Marketing head Yadvinder Singh Guleria takes us through Honda Motorcycles and Scooters India's campaigns, growth, market share and vision. Contract CEO Rana Barua opens up on wins, 'under-cutting' allegations, hires and talent. We get close-up with Ogilvy's Kainaz Karmakar and Harshad Rajadhyaksha who believe in 'saying it as it is to each other'. In the 'Live Issue' section, we look at 'under-cutting' and whether the short-term gain is worth it. Dentsu's president and chief executive, Tadashi Ishii outlines big ambitions and plans for expansion, in conversation with Campaign Asia Pacific. JWT's worldwide chairman and CEO Bob Jeffrey traces the agency's 150-year-old story from birth. Elsewhere, following the Adidas-Man Utd deal, we ask Indian experts to reflect on performance-linked sports sponsorships.

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