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In this issue

Cheil’s Wain Choi speaks up on the sidelines of Cannes Lions 2015, explaining Samsung’s move from functional product advertising to ‘Launching People’. Ashwani Singla of Astrum and Harish Bijoor discuss whether brand #NaMo has risen or fallen since he became prime minister. ‘Common sense was my only qualification’ says Bobby Sista, recipient of AAAI's Lifetime Achievement Award for 2015. Elsewhere, Sven Reinecke, executive director at Institute of Marketing at the University of St.Gallen, Switzerland, reflects on the seven deadly sins of brand management – and how to avoid them. Read on.

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