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In this issue

Just In Time and its connect with the automotive industry is all too well known. The manufacturing mantra is about targeting total elimination of all waste across all aspects of production in pursuit of the most efficient methods, optimising processes and procedures in line with the overall goal of continuous improvement of productivity. This is turn leads to quality and cost gains, both to the manufacturer and the end consumer – and in turn to the industry at large. That’s just what the Goods & Services Tax (GST) is attempting. Our cover story reveals how a GST-enabled industry has the potential to notch higher and speedier growth. Growth is also a process of vehicle sales. While Tata Motors’ Vivek Srivatsa reveals how new-age marketing and digital media strategies are giving new sales momentum to new models like the Tiago, Tigor and the Hexa, Honda Motorcycle & Scooter India’s YS Guleria shows how to win over buyers and influence purchase decisions, particularly in rural India. There’s a fair bit on the two-wheeler industry in this mid-month issue: we spill the beans on the growth plans underway at India Kawasaki Motors as well as Triumph Motorcycles India. Other highlights of the issue include a first-hand report on Bosch Mobility Experience 2017 held in Boxberg, Sales Analysis for June and information-laden News pages.

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