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Magazine Description

In this issue

MICE has emerged as an important source of revenue generation for many Indian hotels, but its true potential for the Indian hospitality industry needs more exploration. In this issue, we have covered the concluding part of our comprehensive feature on MICE. The topic of effective marketing of hotels through their websites is discussed in the Business Story. The Feature section deals with north-east India’s tourism potential and the impediments towards harnessing this potential. The profile feature on the celebrity hotelier Priya Paul, and the prevailing and emerging F&B trends in the Indian food service industry are among other important topics covered.

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