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In this issue

India witnessed one of most horrifying event on 26/11 when Mumbai was attacked by the terrorists. Two major hotels and a leading restaurant in southern Mumbai faced the havoc and innocent guests lost their life. It changed the perception of the hospitality sector regarding their vulnerability to such attacks and security incidents. After this dastardly act the hospitality industry took major steps to ensure the security of their property as well as its guests. The cover story elaborate on the changes in the Hospitality industry in terms of safety and security. After the recent dispute between FHRAI and OTA’s, hoteliers are reworking their strategies to maximize the return on hotel rooms. The room rent and occupancy formed the crux of the earning. A well planned pricing strategy can further push hotel revenues. Deciding on the price of the hotel rooms is an onerous task. In the business story revenue managers discuss what would be the appropriate strategy to increase the room revenues. Hospitality industry needs to be more responsible towards the threat of global warming and non-renewable energy resources. The feature story has once again brought a major issue in the fore front, sustainable environmental practices, and hotels should make sincere endeavours in this direction.

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