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In this issue

Here we deal with potential benefits and drawbacks of outsourcing in hotels, in the context of the Indian hospitality industry. The Business Story explores crucial role of branding in the Indian hospitality industry, and probes on how to develop brand image for hospitality properties. It also examines brand loyalty, and talks about branding strategies in the context of the Indian hospitality industry. The Feature section discusses the concept of Bollywood-themed hospitality whereas the F&B section covers some of the factors to consider in the renovation of restaurants. These and some other industry relevant features give editorial weightage to the issue.

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