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After ease in lockdowns and relaxation of rules, which is good news for bakeries & food service establishments, the focus is now shifting to return to ‘business as usual’. But there are few challenges to be faced before reaching the normal situation. The most important need of the hour is to practice Covid related compliances to reduce the risk for the staff and the customers. Social distancing and one-way systems within facilities are likely to remain for the foreseeable future. One need to be pragmatic and accept that not all emergency best-practice will be temporary. The biggest challenge faced by standalone bakeries is limited space, thus maintaining social distancing. Screens can be installed between staff and customers to protect them if there is not enough room to support social distancing guidelines in retail areas. It is also advisable to deploy safe distancing markers. The other challenge faced by the bakeries is changing preferences of the customers. Changing consumer habits and lifestyle enforced by the pandemic has created an increased demand for healthier products. Customers now want baked goods which are ‘guilt-free’ and are thus seeking goods made with alternative ingredients like multigrain and whole wheat. Health and wellness is gaining primary position in the minds of the consumers. Naturally sourced ingredients are gaining importance. Over the past year, due to pandemic, Indian sweets market, particularly the dessert category has undergone a metamorphosis to sate the desire for healthy food. It is important that bakers know their customer inside out. They must think of what innovative and creative concepts will lure present customers into their bakery and ensure customer retention for the times to come.

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