The SmartCEO - December 2014
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This time last year, I wrote this article titled ‘a reading strategy for 2014’ which suggested a unique approach to choosing books (and articles), especially ones that can potentially influence your business. The strategy suggested was simple – One, focus on lateral reading which essentially meant read about stuff that has nothing to do with your business; Two, read from your ‘do-not-agree-list’, which harped on the importance of reading articles and books that you don’t agree with to get a contrarian perspective; Three, read what is not shared on social media. All three ideas were suggested keeping in mind that it is crucial for entrepreneurs and decision makers to stand out from a crowd and gathering ideas from unrelated, unexpected, yet credible sources was a good way to shape up uniqueness.
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