In this issue

IN NOVEMBER 2020, the Union Ministry of Information and Broadcasting
announced that digital audio-visual content, including films and web shows
on over-the-top (OTT) streaming platforms and news and current affairs on
online platforms, would be brought within its purview. The decision evoked
a mixed response. Some welcomed the regulation, while others questioned
the government intervention, saying it interfered with creative expression.

Tatas Find Back Their Lost Child: Air India

‘Always aim at perfection for only then will you achieve excellence!’ — JRD TaTa

4 mins

Towards a Global Tax Framework

THE COVID-19 PANDEMIC precipitated visible populist angst against transnational companies (TNCs) in India and across the world.

4 mins

Should Air India Continue to use the MAHARAJAH?

SOON AS THE ACQUISITION of Air India by the Tatas was officially confirmed, I sent out a short questionnaire to about 100 of my frequent flyer friends. Almost all seasoned travelers, mostly C-suite occupants. I personally also called a few of them just for a better understanding. The feedback was intriguing, if not surprising.

4 mins

IT'S TIME TO TUNE INTO INDIA!

SENSATIONALISM SELLS in the news media. The negative narratives bring eyeballs and attention and good revenues subsequently. If you are a news TV organisation or a news TV editor, you know that if you do a story where you show a subject (even if it’s a country and its citizens) whose inadequacies you amplify in negative light, you can use it to terrorise your audience and get everyone else to fall in line.

7 mins

“I PRIORITISE TWO THINGS, INFRASTRUCTURE AND HUMAN DEVELOPMENT”

IN an interaction with Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld Group, the Goa Chief Minister Pramod Sawant speaks about the 60th year of Goa’s independence, massive strides the state is making in the start-up space, inclusive development and self-dependency.

5 mins

FAST FORWARD TO THE FUTURE

Content, culture, interactivity and COMMERCE are all coming together to brew the perfect storm propelling MEDIA into a new direction in India, birthing a slew of MEDIATECH companies that are attractive to consumers and investors alike

10+ mins

“MEDIA FUTURE IS IN MARRYING CREATORS WITH COMMUNITIES AND COMMERCE”

Mobile and data access led democratisation is the foundation on which a plethora of disruptive ideas are being built and here lies tremendous opportunity for media to emerge as a massive industry, in a new avatar. Sai Kumar, Founder, Arré cites the example of how going regional in the past needed to have a linear market wise approach, but today technology enables language adoption at a pace and cost that is disruptive in itself. “Layer this with millions of new creators, sticky digital communities led by technology and avenues of monetisation beyond advertising and this could actually be media’s finest hour,” he tells BW Businessworld. Excerpts:

3 mins

“THE EXTRA ‘Y' IN ‘MYY' STANDS FOR THE YOUTH”

In an interaction with BW Businessworld’s Urvi Shrivastav, MyyTake’s MD & Founder Saurav Banerjee talks about the growing interface between media and technology, the importance of ESG in the next normal, the need to democratise sports in India and the company’s future plans in India and beyond, keeping the new generation of consumers in mind. Excerpts:

5 mins

“WE ARE TRANSFORMING THE MEDIA ECOSYSTEM WITH BLOCKCHAIN”

Media innovations drive the economy, shape culture and define our world view. Media tech companies that show the promise of democratising entertainment and increase digital adoption are slated to grow the fastest, shares Vikram Tanna, COO, Mzaalo, in this conversation with BW Businessworld. Excerpts:

3 mins

“INDIA IS A STRATEGIC MARKET FOR ERICSSON”

Ericsson India is ready to roll out 5G in the country. Investment in 5G is critical to unlock the next level of growth for the country, NITIN BANSAL, Head, Ericsson India & Head of Network Solutions, Ericsson South East Asia, Oceania & India tells ASHISH SINHA of BW Businessworld in a chat. Excerpts:

7 mins

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BW Businessworld Magazine Description:

BW Businessworld is a fortnightly magazine that has been published since 1975. It is one of the most popular business magazines in India, and it is known for its in-depth reporting and analysis of the Indian business world. It also features interviews with leading business leaders and entrepreneurs. It's a guide to the ever-changing business landscape.

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