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In this issue

Pg 48 - The App Industry - An exponential growth in smartphones has led some 300,000 firms in India to develop smartphone apps. These startups are trying several business models. What are they? Which ones hold the most promise? Pg 54 - The \'App\' In Your Business - Companies are realising that apps are a way to improve customer relations, make business transactions easier, and improve internal efficiency Pg 60- The Warring Cousins - After three years of lying low, Ulips are posing a challenge to ELSS funds, and even MFs, as profitable insurance-cum-investment options

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