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Luxury is the ease of a t-shirt in a very expensive dress.” —Karl Lagerfeld It is interesting to see how the idea of luxury has changed over time.It seems to have gone from being dressed in fancy hats, dresses, pearls and impossibly high heels to wearing a Chanel dress with sneakers, for a visit to the Ritz for afternoon tea. There seems to be more honesty associated with the idea of luxury now. The consumers of the future, affluent Millennials and Gen Z, can be credited with this shift. They demand authenticity, convenience and comfort along with personalised experiences. Luxury brands now tailor their offerings keeping in mind preferences of this rapidly emerging class of buyers. Sustainable luxury is another significant aspect that has emerged. It is essentially a luxury product with sustainable values. Given the fact that environment issues are increasing monumentally and our collective concern for the planet, sustainable luxury products come as a great option for buyers. Moral values and ethical concerns are Do keep sending your feedback. Happy reading!

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