In this issue

In this issue of BW Businessworld, we put Byju Raveendran of Byju’s on the cover for the simple reason that he has taken the ed-tech world by storm and is now spreading wings globally to become an international leader

Standpoint - Five Marketing Strategies To Prioritise In 2019

A 2018 Forrester Consulting study found that for 80 per cent of business decision makers surveyed improving their company’s customer experience was among their top priorities in the year ahead. So was increasing customer loyalty (81 per cent). In the new age of customer experience, a combination of data and creativity will set leaders apart. Industry experts also pointed to a greater focus in 2019 on personalisation, more immersive mobile experiences, and a companywide approach to strategic accounts

3 mins

Driving New Conversations In Ad Land

There was a conscious effort not to make Goafest 2019 an event for the advertising people by the advertising people. Instead, the larger objective was to drive learning from related industries and their leaders

2 mins

'70% Of Advertising Effectiveness Depends On The Creative'

Create with Google, which was launched to support the creative marketing community with tools that serve to foster creativity, is receiving great response from agencies worldwide. This new platform is enabling a new era in marketing communication which is more focused, impactful and efficient. Ross Jauncey, Head, Create With Google spoke to BW Businessworld’s Ruhail Ameen about this innovative product and its impact on creative agencies. Excerpts from the interview:

3 mins

The Hot New Gig Economy

EVERY TIME YOU BUY A PRODUCT ON AMAZON, WORK IS INSTANTLY PARCELLED OUT TO A CHAIN OF SUPPLIERS – FROM THE RETAIL STORE STOCKING THAT PRODUCT TO THE COURIER DELIVERING IT

4 mins

Leap Before You Think

JUMPING INTO EXECUTION ALSO RESULTS IN PUSHING THROUGH MENTAL BLOCKS THAT STALL MOMENTUM. SOMETIMES IT’S ALSO ABOUT WORKING WITH LIMITED INFORMATION BUT STILL RUSHING HEADLONG DOWN A MOUNTAIN THE WAY HIRA DID – BECAUSE THE GOAL IS ALL IMPORTANT

3 mins

How Will The Congress Tackle Agrarian Distress?

Now that the Congress Party has upped the ante on the agrarian distress, BW Businessworld pieces together the farm policies it is likely to adopt should it form the government

5 mins

In Depth Aviation - Grounded

India’s largest private airline Jet Airways has halted operations for now leaving its more than 20,000 employees stranded. Will Jet fly again?

6 mins

The World Is His Classroom

From being India’s leading edtech player, unicorn Byju’s has ambitions of becoming the world’s largest education company. Will the journey beyond the shores be as smooth as it has been on home turf so far?

10+ mins

Read all stories from BW Businessworld

BW Businessworld Magazine Description:

BW Businessworld is a fortnightly magazine that has been published since 1975. It is one of the most popular business magazines in India, and it is known for its in-depth reporting and analysis of the Indian business world. It also features interviews with leading business leaders and entrepreneurs. It's a guide to the ever-changing business landscape.

In every issue, you'll find:

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