In this issue

THE POWER OF MEDIA is in its ability to directly connect with the consumer.
There is no other sector that can truly make this claim. Whether it is products
or services, a conduit is needed to bridge the gap, and this is why the media
and entertainment (M&E) sector plays a critical role across sectors.
It is fascinating how the M&E sector has transformed over just a span
of five years. True, the pandemic played a role in triggering change, but the
crisis did not bring the change, it only accelerated an idea whose time had
come. If I had to single out one element – a no-brainer really – that underlies
all these changes, it is digital. But if I had to talk of one aspect that is truly
driving and riding the change, it is OTT (over the top) video streaming, all
formats included.

LEAPING WITHIN TO LEAD FORWARD

The metaverse workspace, combatting cyber threat, ensuring sustainability, accelerating tech integration in health and finance and tapping entrepreneurial opportunities are among the measures that will help achieve India’s vision of a truly digitised and sustainable country

10+ mins

India Inc.'s Broad Strokes

THE INDIAN CORPORATE SECTOR HAS SEEN MULTIPLE IMPROVISATIONS IN THE WORKPLACE TO ACCOMMODATE EMPLOYER AND EMPLOYEE NEEDS, AND MORE FROM THE BIG PICTURE STANDPOINT.

5 mins

Evolving To Electric

Within four years (FY17 to FY21), passenger EV industry has witnessed a growth of seven times (7X). Tata Motors alone has sold 12,000+ EVs till Nov’21 and monthly booking generation has started touching 3,500 for its two models - Nexon EV and Tigor EV. In FY22, the Indian Passenger Vehicles EV segment is expected to triple in sales, as compared to FY21.

4 mins

Automotive Sector: The Evolving Digital Sales Ecosystem

Market demand is likely to remain strong on personal mobility due to the increase in disposable income, and given the market sentiments, the sales are likely to pick up due to a significant rise in first-time buyers and replacement buyers.

3 mins

Revamping The ESG Market

usinesses are now explicitly balancing profit with a stated public benefit, like creating jobs with inclusivity or restoring environmental ecosystems .

3 mins

‘GIVE US TAX SOPS FOR 3-5 YEARS TO PROMOTE LOCALISATION OF EVs'

IN CONVERSATION: The Indian arm of German carmaker Audi India reported a 101 per cent growth in sales for the calendar year 2021. Balbir Singh Dhillon, Head of Audi India tells ASHISH SINHA of BW Businessworld on how the support from government via tax-breaks can help Audi HQ pump in fresh investments and much more. Excerpts:

5 mins

STUBBORN ON VISION

If one thought Amazon Prime Video India was just a video streaming service, the company’s recent efforts foraying into film production, launching a video streaming marketplace, venturing into live cricket, in addition to creating diverse and widely accessible content that resonates with cultural moments highlight how the five-year-old service in India is actively shaping the future of media and entertainment in its signature ‘stubbornly flexible’ way By Team BW

10+ mins

'WE ARE CUSTOMER OBSESSED'

EVERYTHING at Amazon is customer backwards and this is true for Prime Video as well. Gaurav Gandhi, Country Head, Amazon Prime Video India points out that the word to note is ‘obsessed’ because every investment the company makes, and every decision it takes, is to superserve different customer segments in India, making world-class entertainment available to all

8 mins

Rebalancing The Media Model

Restrictions loosen, recovery begins, and with that comes a rebalancing in the media and entertainment genre, transforming both consumption patterns and business structures

4 mins

GEC Unifying Audiences With Content Diversity

OVER DECADES, TV has been bringing families together and in the last few years, the medium has broadened its viewer base. Television content not only cuts across cultures but also unifies audiences across geographies ad demographics. It is reflective of the social milieu that is India – with its unique subcultures. TV shows are broadly bucketed into four key content categories – relatable/ slice of life social dramas, aspirational, mythological/fantasy (escapism) and adventure/ thrill.

3 mins

Read all stories from BW Businessworld

BW Businessworld Magazine Description:

BW Businessworld is a fortnightly magazine that has been published since 1975. It is one of the most popular business magazines in India, and it is known for its in-depth reporting and analysis of the Indian business world. It also features interviews with leading business leaders and entrepreneurs. It's a guide to the ever-changing business landscape.

In every issue, you'll find:

* In-depth analysis: Get the latest insights on the big trends that are shaping the business world.
* Expert interviews: Hear from the thought leaders who are shaping the future of business.
* Case studies: Learn from the successes and failures of other businesses.
* Industry reports: Get the lowdown on the latest developments in your industry.
* And more: BW Businessworld also features articles on a variety of other topics, such as leadership, innovation, and technology.

BW Businessworld is a must-read for anyone who wants to make sense of the business world. It is the only magazine that provides comprehensive coverage of the latest trends and insights, from the perspective of the world's leading business thinkers.

Subscribe today and stay ahead of the curve!