In this issue

Shepreneurs' 17 Women to watch, Anushka Sharma - Making her mark on-screen and behind the scenes, Power couple on balancing the act.

Marketing Folks At Start-Ups The New-Age Evangelists

Marketing in the world of start-ups is a tad bit different from those at large organizations. A marketing officer at a start-up, who at times is termed as an evangelist, has the task of canvassing a plan for a brand new set up. The person in command ends up donning multiple hats and most often is the sole person in charge of the task!

4 mins

Actress-Producer Anushka Sharma

Making her mark on-screen and behind the scenes.

7 mins

Free Market For Start-Ups is Bit Of A Fool's Paradise

Monopolized market, stifled competition, job loss, restricted foreign capital, tax revenue loss, pro-start-up policy collapse, call for market regulation are connotations ascribed to recent uproar over capital dumping by its believers on one hand. On the other, we have cloned business models, desperate investor call to keep their returns intact, wasteful cash splurge, inflated valuation, need for free market, herd mentality that hyped up investment in few sectors, foreign direct investment in e-commerce marketplaces; from those negating charge of capital dumping as absurd. Precisely, hence, the question is would there be implosion of sectors dominated by foreign competitors in an unregulated market with mild tremors to entire ecosystem or a free trade driven robust ecosystem where capital’s role is limited to being a commodity.

6 mins

Will Indian P2P Lending Hit The Wall In The Long Run? 

The recent mushrooming of P2P lending websites in India has just made credit much more accessible to everyone, eliminating the lengthy paperwork and cumbersome process. While this is a boon for borrowers, lenders may find themselves in hot water in times very soon to come.

6 mins

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