At ForbesLife India, from the very beginning, we never benchmarked ourselves by what other publications were doing. We chose instead to create, for better or worse, a niche all our own. Starting with the premise that affluent people got that way by being smart; why not appeal to their intelligence instead of shovelling bling and vapid celebrities at them? So we look for ideas that tickle the imagination and play to your senses, experiences that take you to exciting places and people. And though we live in breathless times, we see value in slowing the pace down a little, in giving thoughts the space and pace they deserve. Through four simple lenses—Think; Live; Work; Play—we hope to help you ‘Live a Rich Life.’