In this issue

The cover story in this edition is on Hyderabad-based Dr Reddy’s Laboratories’ partnership with the Russian government to sell controversial Covid-19 vaccine Sputnik V. The deal could help the pharma company make further inroads in the foreign country—with which it has a special relationship since 1992—and prove to be a game changer for its India play. That apart, this ‘Luxury Special’ issue also has stories on no-contact luxury in times of Covid-19, fashion designers finding innovative ways to sell their creations, travellers option for exotic, secluded destinations and the change in mall culture in times of the pandemic, among others.

A Fruitful Partnership

Two-thirds of the companies sponsoring the IPL this year are startups. does it make economic sense for a bleeding business to do so?

8 mins

Obesity, Fat Boy and the Lost Brotherhood

The untold story of how iconic American bike maker Harley-Davidson lost its H-d vision in India

7 mins

FROM RUSSIA, WITH LOVE

Partnering with the Russian government for the controversial Covid-19 vaccine Sputnik V could help Dr Reddy’s make further inroads in the foreign country and prove to be a game-changer for the pharma company’s India play

10+ mins

CLICK FOR COUTURE

Leaders of the luxury fashion industry are turning to digital e-commerce and virtual shows to sell designer wear in ways that have never been attempted before

10 mins

THE ROMANTICISM OF HOPE

Two major showcases in Paris in contrasting conditions brought different learnings. one, love for the craft and couture, and the other, positivity and importance of togetherness in times of despair.

5 mins

THE NO-CONTACT BUZZ

Indian companies are helping high-end brands reimagine boundaries as the pandemic hits the luxury sector, which has traditionally placed a premium on physical experiences

8 mins

‘WE'RE GETTING FEWER FOOTFALLS, BUT MORE MEANINGFUL ONES'

Gayatri Ruia, director of Palladium, on running a luxury mall during Covid-19, and how the pandemic will change the mall experience

4 mins

‘EVERY CRISIS IS A CATALYST FOR CHANGE'

Accor India’s Puneet Dhawan on why diversity in offerings is a great asset during a pandemic that has had a “violent and unprecedented” impact on the hospitality industry

4 mins

Chop Chop

How meat and seafood brand Licious made the most of the pandemic tailwinds and now has revenue of ₹1,000 crore in its sights by March 2021. Can it get there?

7 mins

THE SIP OF THE DESERT

As the camel population falls drastically in India, increasing the demand for its milk products can help revive their numbers and the livelihoods of their herders

9 mins

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