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For Toyota Motor Corporation, India has proved to be a challenge for far too long. It commands a mere 4.61 percent of the country’s car market, compared to rival Suzuki’s 46.79 percent. No surprise then that it is redrawing its strategy to reach a target of 10 percent market share by 2025. And the one element that will play a big role in this plan is the must-have for any automaker who wants to succeed in India: The small car.

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