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Forbes is the world’s leading business magazine and since its inception in 1917, Forbes has stood, unwavering, for one overriding principle: the unshakable belief in the power of free enterprise. Forbes mission has always been clear and unchanging: to provide insights and information that ensure the success of the world’s most influential. Faithfully fulfilling that promise is what draws today's most influential business leaders to Forbes. These high-powered decision-makers represent a community of like-minded individuals bound by their unshakable belief in the spirit of free enterprise. They contribute to it, profit from it and their lives are better for it. For them, Forbes is the quintessential Capitalist Tool. True to its pedigree, Forbes India has donned on the role of the drama critic to Indian business. Since its launch in 2009, the magazine has helped readers connect the dots, form patterns and see beyond the obvious, giving them a perspective beyond the obvious.
The cover story of this issue of Forbes India is on Chinese smartphone maker Xiaomi, which has nudged aside rivals to become the second largest smartphone company by market share in India. Xiaomi achieved success by being quick on its feet, smart on pricing and changing its game in accordance with Indian conditions. Elsewhere in this issue, we bring you the Forbes listing of Asia’s Richest Families.