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Sarita endeavours to remain intellectually provoking and progressively fresh in its essays and articles. The magazine maintains a balance of politics, social affairs, business and economy, fiction, culture and the other finer nuances of life.
For more than 6 decades, Sarita has been one of the most trusted voices of social change.. The magazine features insightful commentary on social and political issues, thoughtful and entertaining fiction, as well as a distinctive mix of articles on subjects ranging from economy, travel, health, poetry, life and entertainment. It has remained one of most widely read Hindi magazines over the last seven decades.