India is currently incubating its youngest, most mindful, eco-aware, pro organic generation. Driven by fears about food safety, a burgeoning community of concerned, conscious and mindful parents is increasingly replacing conventional foods with organic ones. Print and social media have, in recent years frequently exposed the ill effects of pesticides, while also disseminating awareness about the benefits of going organic. Aware parents have been taking note, spreading the word and teaching their children ‘good food’ from ‘bad food’. Read our Cover Story, ‘Conscious Parents’, on this very welcome and significant trend.

Are you aware the Government of India is on the verge of potentially approving cultivation of a genetically modified food crop (a herbicide tolerant mustard crop)? Such crops mean greater use of chemicals, with consequent health and environmental impacts such as the creation of ‘super weeds’ and unintended negative consequences on beneficial organisms like bees and butterflies. For consumers, this translates into higher levels of chemical residue in their foods. Do read our feature on Food Safety to learn ‘What You Ought to Know about GMOs’.

Goa’s melting pot, culturally diverse population and ‘Popular Vacation Destination’ status have made it home to an ebullient organic community. Its golden beaches, verdant landscape, and languid pace serve as an idyllic backdrop to the many organic and eco friendly enterprises that are being promoted by residents—mostly expats. Read about it in our Feature Story, ‘Goa Organic’.

This Diwali give the ol’ mithai boxes and family sized juice packs a miss and offer friends and family organic and eco friendly gifts. Believe you me, they will not miss the preservatives and diabetes. Read our feature ‘5 AMAZING GIFTING OPTIONS FOR DIWALI’ to get a sense of the direction you could go in with regards to gift shopping for loved ones.
Doing the right thing doesn’t need to be boring nor buying the right stuff. We’ve introduced a new pictorial segment called ‘THE ORGANIC LIFE’ in which we curate organic, green and eco products across categories to save you the agony of mundane research.
Those of you that are sick of going to supermarkets and seeing scattered ranges of organic products every time and never quite finding everything you wanted, we bring to you our feature ‘PIMP YOUR KITCHEN SHELF’. Read this article to learn which online organic stores are stocking what products and which brands. Use it as your retail compass the next time you need to stock up.
Furthermore, we are very excited to bring to you our new exciting section called CONSUMERS SPEAK, wherein fellow consumers of organic and natural products will discuss a given topic in every issue. Learn what others opine, buy and want. If you’re a consumer, do write in to participate in this section. We so need to represent your voice!

And lastly, those of you that are keen to see India progress in its organic trajectory to the top, do read our story ‘Task Force Recommendations on Organic Farming in India’ , which lists the recommendations of the task force constituted by India’s Agriculture Ministry to render recommendations on expansion of organic farming.
But that’s not all—Food Review, Organic Recipes, Features, Interviews—there’s plenty more inside. Have a blast this Diwali, and hopefully not with crackers.

January - March 2017

October - December 2016

Pure & Eco India magazine is the country’s only publication focusing on the organic and natural lifestyle. With fresh indepth content and informative unprecedented features, Pure & Eco India lovingly spoonfeeds beneficial knowledge to the everyman packaged in artisanal content and design.

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