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In this issue

Everything you knew about the marketplace and how it was marketed has undergone a sea change in the last decade. Several small firms haven't even begun adapting to the new scenario or how buyers’ research and find the service providers of their choice. Moreover, those enterprises who have included content marketing and marketing technology still see it a fight to carry a consistent, well-coordinated promotion program. As you deliberate on your marketing priorities for 2018, it’s imperative to take a closer look at what’s happening in the market, and then invest in the events that will position your business for future growth. What you can expect next year Of course, no one claims to have a crystal ball to predict the future of the economy in 2018. However, based on what’s happening around here are a few observations on where marketing is moving to. • Buyers will depend more on online tools to look for professional service providers. Tools Like Google and LinkedIn will gain prominence as they will be simpler, powerful enough to generate several options faster than those using traditional techniques like referrals etc. • Firms that capitalise on the millennials penchant for online tools to get information and talk about will gain the advantage of reaching the consumers first. • Recruitment will become tougher and employment levels will be at its lowest as compared to the last 15 years. Recent studies indicate hiring, and talent retention will be one of the top challenges businesses face. This trend doesn’t seem to be dwindling down. If firms want to hire the best, they will need to use dedicated marketing resources to attract talent and retain them.

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