Small Enterprise Magazine - October/November 2017Add to Favorites

Small Enterprise Magazine - October/November 2017Add to Favorites

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In this issue

Everything you knew about the marketplace and how it was marketed has undergone a sea change in the last decade. Several small firms haven't even begun adapting to the new scenario or how buyers’ research and find the service providers of their choice. Moreover, those enterprises who have included content marketing and marketing technology still see it a fight to carry a consistent, well-coordinated promotion program.

As you deliberate on your marketing priorities for 2018, it’s imperative to take a closer look at what’s happening in the market, and then invest in the events that will position your business for future growth.

What you can expect next year
Of course, no one claims to have a crystal ball to predict the future of the economy in 2018. However, based on what’s happening around here are a few observations on where marketing is moving to.

• Buyers will depend more on online tools to look for professional service providers. Tools Like Google and LinkedIn will gain prominence as they will be simpler, powerful enough to generate several options faster than those using traditional techniques like referrals etc.
• Firms that capitalise on the millennials penchant for online tools to get information and talk about will gain the advantage of reaching the consumers first.
• Recruitment will become tougher and employment levels will be at its lowest as compared to the last 15 years. Recent studies indicate hiring, and talent retention will be one of the top challenges businesses face. This trend doesn’t seem to be dwindling down. If firms want to hire the best, they will need to use dedicated marketing resources to attract talent and retain them.

EdII To Impart Entrepreneurial Training To Over 5,000 Youths Of Ahmedabad Over The Next Two Years

The project is especially designed to promote entrepreneurship among the under privileged/weaker sections of the society, including SC/ST and women. Employment opportunity will be generated for around 7,500 persons from the project.

EdII To Impart Entrepreneurial Training To Over 5,000 Youths Of Ahmedabad Over The Next Two Years

2 mins

'Great Content Builds Strong Customer Base' Interview With Mr. Umesh Modi, Md Jupiter Infomedia

Mr. Umesh Modi, Chairman and Managing Director of Jupiter Infomedia, a fastest growing e-commerce drivenInfomedia firm based in Mumbai. He has been instrumental in promoting and capitalizing the profits of the firm and bringing it to the pedestal of most progressive and fastest growing Infomedia company in India. Here is the full-length interview ofMr. Modi in his candid interaction with Mamta Sharma of Small Enterprise Magazine.

'Great Content Builds Strong Customer Base' Interview With Mr. Umesh Modi, Md Jupiter Infomedia

5 mins

Peer To Peer Lending Platform i2i Funding

Mr. Raghavendra Pratap Singh, Co-Founder of i2i Funding, India’s second largest Peer-2-Peer Platform connecting borrows with the investors based in Noida. Leading the product development and marketing team, Mr. Raghavendra has been instrumental in streamlining and executing the progression strategy of the firm. With many milestones to its credit, i2i funding is ready to scale new height of growth and expansion in coming years. Here is the candid interview of Mr. Raghavendra Pratap Singh where he talked about his future plans, growth strategy and the future of i2i funding with Mamta Sharma of Small Enterprise Magazine!

Peer To Peer Lending Platform i2i Funding

8 mins

10 Marketing Channels

To Explore for Small Businesses

10 Marketing Channels

6 mins

Six Reasons Your Business Is Not Picking Up At Social Media

In today’s e-commerce landscape, online marketing is the core of any business. Having a strong social media campaignis one of the necessary factors that decide the growth of your business. Today social media has become an indispensable component to spreading your brand message loud and clear.

Six Reasons Your Business Is Not Picking Up At Social Media

4 mins

5 Tips To Improve Social Media Strategy Using Crm System For Small Businesses

Your customers are the inseparable part of your business, it is always best to stay connected with them and never take their engagement with your brand for granted. Most companies claim to have a good relationship with their customers’ and have a great experience with them. But the truth is when it comes to social media, right customer relationship management (CRM) isn’t in its best shape for many companies.

5 Tips To Improve Social Media Strategy Using Crm System For Small Businesses

5 mins

10 Social Media Marketing Techniques For Small Businesses

Are you struggling to make a social media presence for your business but not sure where to start with and how to explore social media platform.It could just because you're not reaping the complete range of social media benefits for your small business or startup.

10 Social Media Marketing Techniques For Small Businesses

4 mins

6 Email Marketing Mistakes To Avoid For Small Businesses

Undisputedly, email marketing is the most effective and affordable marketing tool to boost your small business instantly. It not only increases your company’s online sales, it also builds strong relationships with existing and potential customers. Having an email marketing list ready with you not only helps you follow-up with your customers who are yet to buy from you, it also gives the opportunity to keep you connected with your earlier customers by sending out targeted promotional messages.

6 Email Marketing Mistakes To Avoid For Small Businesses

4 mins

Read all stories from Small Enterprise

Small Enterprise Magazine Description:

PublisherAspire Media Pvt Ltd

CategoryBusiness

LanguageEnglish

FrequencyBi-Monthly

The highly informative online repository for the micro, small and medium enterprises (MSMEs) in India, ‘Smallenterpriseindia.com’, is dedicated to provide current news and related information from the medium-sized business economy to the SMB fraternity on a daily basis. ‘Smallenterpriseindia.com’ online business news portal facilitates direct exchange between the large networking of the Indian SMB community and other entrepreneurs in the small and medium-sized business segment, connecting them to opportunities available domestically and globally.

‘Smallenterpriseindia.com’ is a functional professional training cockpit for the entrepreneurs which expands the comprehensive audience and complement the complete package. The portal is a repository of verified reliable professional information, providing support through useful working tools as well as online campaigns, seminars, road shows and live trainings on trend issues and important reforms. We focus on in-depth coverage of the Indian small and medium businesses, success stories, case studies etc, enabling the target audience to communicate, collaborate and understand the industry, market as well as opportunities available locally and globally in a better way.

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