In this issue

COVER STORY:
Moving towards Industrie 4.0
Though Indian cement manufacturers are adopting automation in certain pockets in their manufacturing process, soon adopting the comprehensive and latest Industrie 4.0 technologies is the way forward.

The future is digital & digitalisation
FLSmidth spokesperson shares the company’s
investment plans for C&A cement vertical for
creating manufacturing capacity in India.

FEATURE: BRANDS:
Changing hues of brands

Though brand pundits are brushing aside cement terming it as a ‘commodity’, Indian cement companies are focusing on brand building for hogging the consumer’s mind space, even among
bulk users.

“Our focus is on rural & semi-urban areas through aggressive campaigns”
Raghavpat Singhania, Special Executive, JK Cement, speaks on the history of their brand and how it has transformed over the years.

“Branding is a priority in the retail segment”
TM Suresh Kumar, Assistant Vice President – Marketing, Bharathi Cement, shares the most interesting brand messages conveyed for cement, and how it has played out as compared
to its competitors.

OPINION:
Slowly Picking Up Pace
The Mines and Minerals (Development and Regulation) Amendment, 2015 has brought in major changes in the MMDR Act with the purpose of bringing transparency and certainty in
the process of allocation of mines..

VIEWPOINT:
Utilisation of Synthetic Gypsum from FGDs
This article discusses the quality and quantities of limestone requirements for FGD with expected quality of synthetic gypsum generated from power plants.

PERSPECTIVE:
Waste Heat Recycle in Cement Plant
Some of the “waste heat recycle” measures are discussed in this article

Indian Cement Review Magazine Description:

Indian Cement Review, the 25 year old, India’s first and only magazine catering exclusively to the cement industry, covers the latest updates and happenings of the industry from around the world. The magazine gives wide ranging technical articles, informative views of industry professionals, analysis and on-site case studies. It acts as a useful interface between the producers, manufacturers and the user fraternity of the cement industry, and is a must read magazine for the user industry, manufacturers & suppliers and auxiliary services providers. 

It is a must-read magazine for the

User industry – Cement Trader and Sellers, Infrastructure Developers, Building and Construction Companies, Cement Distributors and Suppliers 
Manufacturers and suppliers – Equipment suppliers, Machinery manufacturers, Cement Manufacturers 
Auxiliary services – Industry Analysis and Research Companies, Consultants, Logistics, Packaging, Town Planning and Urban Development Authorities, Infrastructure Finance Institutions, Component Companies. 
Indian Cement Review is totally revamped with enhanced production values including better quality, more colour and better design. It provides 

Latest updates and happenings from around the world 
In-depth analysis on the current topics 
Technical articles 
Interviews of industry captains 
Latest report on cement prices and dispatches 
On-site case studies 
Updates on projects, technology, tenders, and events 
Product launches and much more 
It acts as a useful interface between the producers, manufacturers and the user fraternity of the cement industry.