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Golden Diwali Better than expected sales Diwali and Dhanteras have brought positivity in the market after a long time. Millions of Indians continued the age-old tradition of buying gold during Diwali this year also despite pandemic and economic recession. The fall in gold price in the past one week, split of Dhanteras in two days, and wedding season around the corner contributed for the rise in sales. The sale of gold this year on the auspicious occasion of Dhanteras has been 10 to 15 per cent more than the previous year in terms of value and this has set a positive sign for rest of the year. Jewellers across nation have reported better than expected Diwali sales. Kerala Gem & Jewellery Show is back in a new Avatar. The two-day show scheduled on 11th and 12th December, 2020 will bring positivity in the market, which was struggling due to Corona for last 9 months. It will be a focused event targeted to quality buyers and sellers in a 5-star venue with world class hospitality.

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