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Jewellery Consumer Survey ‘Bling It On’ brings optimistic response for industry An exclusive PAN India survey was recently conducted by Jewellery specialist Preeta Agarwal on ‘Jewellery Consumer Preferences post COVID-19 lockdown’. The survey was channeled in collaboration with 11 leading jewellery retailers from across India along with renowned company Unimrkt Research Pvt. Ltd as the research partner. The aim of the survey was to ‘understand the needs of a jewellery consumer during & post these tough times and help create a safe & seamless jewellery shopping experience.’ The result is optimistic for the jewellery industry. We bring you the detail analysis of the survey. June digital edition of AOJ is packed with insights, features, news, view and interesting interviews.

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