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In this issue

How to boost the morale of your sales staff A company’s profit margin stands directly proportional to the employee productivity. In the gem and jewellery industry, it is proportional to the jewellery sales, whose sole responsibility lies in the hands of the sales staff of each company. AOJ’s Suchithra Pillai brings you an overview of the best opted measures by the companies to boost the morale of their sales staff, the need for motivation and its impact on the profit/loss margin.

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