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Since its inception on July 31, 1986, Sananda has always celebrated womanhood. It represents the modern Indian woman who balances her work and home perfectly. Sananda helps her in bringing out the best in herself and guides her towards complete empowerment. Apart from being the only women’s magazine in ABP’s bouquet, it is also acclaimed as the highest-selling Bengali magazine. A fortnightly magazine, Sananda has sections dealing with fashion, interiors, health, recipes, relationships, travel, etiquette etc. Recently, some new sections such as a Consumers’ Forum, Aapnar Priyo Purush, Asadharon and Shaktirupena have been added to make the magazine more contemporary and relevant. Consumers’ Forum empowers consumers about their rights and gives them a platform to voice their concerns. Aapnar Priyo Purush deals with problems and their solutions, faced by the men in their lives. Asadharon is about extraordinary achievements by ordinary women, while Shaktirupena is all about women celebrities. Sampurnaa, launched in 2003, is a collection of articles on a topic relevant to readers. Past issues have covered household tips, pregnancy planning, interior decoration, parenting and body care. In addition, there are two special issues — Parboni, in January, is a lifestyle issue with a calendar for the readers and Pushpanjali, out just before the Pujas, is a collection of stories and features.
Coverstory: Bengali New Year, or Nababarsha is just around the corner, and is no less than a festival among the bangalees. From summer cool sarees to indo-western outfits, get your ready fashion guide, in this issue. Diet: Diet plays an important role in preventing Anemia. Expert diet tips to maintain the iron balance in your body. Cookery: Who says vegan dishes can’t be delicious? Try these drool worthy vegan recipes. Health: In our modern lifestyle, infertility has become a major issue. Experts suggestions and a-z guideline for infertility. Beauty: On this nababarsha, keeping your makeup perfect, that too in this scorching heat, can be a challenging task. Get summer friendly makeup and hairstyle tips from the experts themselves.