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Since its inception on July 31, 1986, Sananda has always celebrated womanhood. It represents the modern Indian woman who balances her work and home perfectly. Sananda helps her in bringing out the best in herself and guides her towards complete empowerment. Apart from being the only women’s magazine in ABP’s bouquet, it is also acclaimed as the highest-selling Bengali magazine. A fortnightly magazine, Sananda has sections dealing with fashion, interiors, health, recipes, relationships, travel, etiquette etc. Recently, some new sections such as a Consumers’ Forum, Aapnar Priyo Purush, Asadharon and Shaktirupena have been added to make the magazine more contemporary and relevant. Consumers’ Forum empowers consumers about their rights and gives them a platform to voice their concerns. Aapnar Priyo Purush deals with problems and their solutions, faced by the men in their lives. Asadharon is about extraordinary achievements by ordinary women, while Shaktirupena is all about women celebrities. Sampurnaa, launched in 2003, is a collection of articles on a topic relevant to readers. Past issues have covered household tips, pregnancy planning, interior decoration, parenting and body care. In addition, there are two special issues — Parboni, in January, is a lifestyle issue with a calendar for the readers and Pushpanjali, out just before the Pujas, is a collection of stories and features.
Cover story: Protecting your bone health is easier than you think. Experts’ advice on how diet, physical activity and other lifestyle factors can affect your bone mass along with some recipes to keep your bone healthy. Fashion: Bags can add an element of style to your look. In this season make these canvas bags your one of a kind style statement. Cookery: Summer is all about light, less-spicy, less-oily foods. But what if there’s a house party or a celebration? A bunch of summery, non-vegetarian recipes to try from. Beauty: Watermelon is known as the supercool fruit in summers and can do wonders to your hair and skin. Exclusive guideline. Health: Heatstroke is predictable and preventable. Expert’s suggestion to prevent heatstroke during this hot weather.