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Since its inception on July 31, 1986, Sananda has always celebrated womanhood. It represents the modern Indian woman who balances her work and home perfectly. Sananda helps her in bringing out the best in herself and guides her towards complete empowerment. Apart from being the only women’s magazine in ABP’s bouquet, it is also acclaimed as the highest-selling Bengali magazine. A fortnightly magazine, Sananda has sections dealing with fashion, interiors, health, recipes, relationships, travel, etiquette etc. Recently, some new sections such as a Consumers’ Forum, Aapnar Priyo Purush, Asadharon and Shaktirupena have been added to make the magazine more contemporary and relevant. Consumers’ Forum empowers consumers about their rights and gives them a platform to voice their concerns. Aapnar Priyo Purush deals with problems and their solutions, faced by the men in their lives. Asadharon is about extraordinary achievements by ordinary women, while Shaktirupena is all about women celebrities. Sampurnaa, launched in 2003, is a collection of articles on a topic relevant to readers. Past issues have covered household tips, pregnancy planning, interior decoration, parenting and body care. In addition, there are two special issues — Parboni, in January, is a lifestyle issue with a calendar for the readers and Pushpanjali, out just before the Pujas, is a collection of stories and features.
Coverstory: The auspicious occasion of Bhai Fota is not only to strengthen the bond between brothers and sisters, but it is a day full of exchanging gifts and sharing foods. A bunch of Bhai Fota special recipes from snacks to desserts, to celebrate sibling love. Fashion: The silk Patola sarees of Patan have a rich and glorified traditional value of 900 long years. Exclusive fashion photofeature of some Patan Patola sarees. Beauty: Green tea is known for its anti-oxidant rich property and other goodness. Some home remedies to incorporate this natural ingredients in your daily beauty routine. Cookery: Diwali is just around the corner. So it’s high time for some Diwali special sweets. From modak to shakarpara, some exclusive drool worthy recipes. Health: Be it a normal stomach upset or influenza, bad hygiene is the common thread to all of these health issues. Expert’s advice on the importance of different types of hygiene. Travel: Are you intrigued with the fantasy land of Russia? Can’t wait any longer to unravel its enigmatic charm? Well then, it’s time to plan your trip to the amazing land of geographical adversities, ballet, circus and more.