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Since its inception on July 31, 1986, Sananda has always celebrated womanhood. It represents the modern Indian woman who balances her work and home perfectly. Sananda helps her in bringing out the best in herself and guides her towards complete empowerment. Apart from being the only women’s magazine in ABP’s bouquet, it is also acclaimed as the highest-selling Bengali magazine. A fortnightly magazine, Sananda has sections dealing with fashion, interiors, health, recipes, relationships, travel, etiquette etc. Recently, some new sections such as a Consumers’ Forum, Aapnar Priyo Purush, Asadharon and Shaktirupena have been added to make the magazine more contemporary and relevant. Consumers’ Forum empowers consumers about their rights and gives them a platform to voice their concerns. Aapnar Priyo Purush deals with problems and their solutions, faced by the men in their lives. Asadharon is about extraordinary achievements by ordinary women, while Shaktirupena is all about women celebrities. Sampurnaa, launched in 2003, is a collection of articles on a topic relevant to readers. Past issues have covered household tips, pregnancy planning, interior decoration, parenting and body care. In addition, there are two special issues — Parboni, in January, is a lifestyle issue with a calendar for the readers and Pushpanjali, out just before the Pujas, is a collection of stories and features.
Cover Story: No matter how much we avoid oils, we just can’t ignore the benefits it gives us. Be it health, beauty or just daily recipes, you just can’t ignore oils. Exclusive guideline on how to use oils in different ways to get the best out of it. Beauty: It’s the season of oranges, and when it comes to beauty, no one can ever forget the magic it does to the skin and hair. So let’s add some tanginess to your beauty regime for that fresh, bright and vibrant you! Cookery: From aromatic shorba to spicy mutton kosha— Bengali weekends are incomplete without mutton on the menu. Make the weekends a little more delicious with these scrumptious recipes. Fashion: You can turn your simple looking shrug into a style statement if you know how to drape. Exclusive fashion photo feature. Bridal: From jewelry to beauty to fashion— a complete guidance for the bride-to- be. Health: Expert’s tips on prevention and treatment of Endometriosis.