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Since its inception on July 31, 1986, Sananda has always celebrated womanhood. It represents the modern Indian woman who balances her work and home perfectly. Sananda helps her in bringing out the best in herself and guides her towards complete empowerment. Apart from being the only women’s magazine in ABP’s bouquet, it is also acclaimed as the highest-selling Bengali magazine. A fortnightly magazine, Sananda has sections dealing with fashion, interiors, health, recipes, relationships, travel, etiquette etc. Recently, some new sections such as a Consumers’ Forum, Aapnar Priyo Purush, Asadharon and Shaktirupena have been added to make the magazine more contemporary and relevant. Consumers’ Forum empowers consumers about their rights and gives them a platform to voice their concerns. Aapnar Priyo Purush deals with problems and their solutions, faced by the men in their lives. Asadharon is about extraordinary achievements by ordinary women, while Shaktirupena is all about women celebrities. Sampurnaa, launched in 2003, is a collection of articles on a topic relevant to readers. Past issues have covered household tips, pregnancy planning, interior decoration, parenting and body care. In addition, there are two special issues — Parboni, in January, is a lifestyle issue with a calendar for the readers and Pushpanjali, out just before the Pujas, is a collection of stories and features.
Coverstory: The party and wedding season is almost at its end. It’s time to reshape your body. A healthy diet guide to lose those extra pounds. Beauty: Indulge into some skincare with the goodness of honey in this dry season. Fashion: Make your own style statement in fashionable shrug, pullover, jacket and poncho. Exclusive photo feature. Cookery: A Bong’s winter can’t be completed without jaggery. Add a sweet touch with these delicious recipes. Travel: Vienna— the city of history, tradition and architecture that will blow your mind. Make this magnificent city your next foreign destination. Health: Deal with hernia with some expert tips.