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Since its inception on July 31, 1986, Sananda has always celebrated womanhood. It represents the modern Indian woman who balances her work and home perfectly. Sananda helps her in bringing out the best in herself and guides her towards complete empowerment. Apart from being the only women’s magazine in ABP’s bouquet, it is also acclaimed as the highest-selling Bengali magazine. A fortnightly magazine, Sananda has sections dealing with fashion, interiors, health, recipes, relationships, travel, etiquette etc. Recently, some new sections such as a Consumers’ Forum, Aapnar Priyo Purush, Asadharon and Shaktirupena have been added to make the magazine more contemporary and relevant. Consumers’ Forum empowers consumers about their rights and gives them a platform to voice their concerns. Aapnar Priyo Purush deals with problems and their solutions, faced by the men in their lives. Asadharon is about extraordinary achievements by ordinary women, while Shaktirupena is all about women celebrities. Sampurnaa, launched in 2003, is a collection of articles on a topic relevant to readers. Past issues have covered household tips, pregnancy planning, interior decoration, parenting and body care. In addition, there are two special issues — Parboni, in January, is a lifestyle issue with a calendar for the readers and Pushpanjali, out just before the Pujas, is a collection of stories and features.
Nababarsha 2018 Cookery: Bengali new year is always incomplete without some authentic Bengali foods. From Basanti pulao to Kosha mangsho—exclusive menu planning for this auspicious day. Beauty: Charcoal is the latest detox trend in the beauty world! From flawless skin to fresh locks, you can get it all just with this magic ingredient. Fashion: Unleash your inner diva this new year! Team up your favourite tussar saree with some trendy tops and wrap blouses. Exclusive fashion photo feature. Fitness: The fit bods, perfect curves and those envy-worthy abs are not a piece of cake. From Katrina kaif’s killer abs to Sonam kapoor’s toned legs, these are the people behind these jaw-dropping celeb figures. Exclusive interview of some famous celeb fitness trainer. Travel: Endless beaches, timeless ruins, welcoming people, oodles of elephants, rolling surf, cheap prices, fun trains, famous tea and flavourful food make Sri Lanka irresistible. Exclusive travelogue.