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Since its inception on July 31, 1986, Sananda has always celebrated womanhood. It represents the modern Indian woman who balances her work and home perfectly. Sananda helps her in bringing out the best in herself and guides her towards complete empowerment. Apart from being the only women’s magazine in ABP’s bouquet, it is also acclaimed as the highest-selling Bengali magazine. A fortnightly magazine, Sananda has sections dealing with fashion, interiors, health, recipes, relationships, travel, etiquette etc. Recently, some new sections such as a Consumers’ Forum, Aapnar Priyo Purush, Asadharon and Shaktirupena have been added to make the magazine more contemporary and relevant. Consumers’ Forum empowers consumers about their rights and gives them a platform to voice their concerns. Aapnar Priyo Purush deals with problems and their solutions, faced by the men in their lives. Asadharon is about extraordinary achievements by ordinary women, while Shaktirupena is all about women celebrities. Sampurnaa, launched in 2003, is a collection of articles on a topic relevant to readers. Past issues have covered household tips, pregnancy planning, interior decoration, parenting and body care. In addition, there are two special issues — Parboni, in January, is a lifestyle issue with a calendar for the readers and Pushpanjali, out just before the Pujas, is a collection of stories and features.
Coverstory: Of all the relationships in family life, the one between mother-in-law and daughter-in-law is often the most tenuous one. While it’s possible for these two women to share close bonds, it’s also common for it to be tense (or worse), with shaky truces being silently negotiated every couple of months. To make things a little easy, we decoded this eternal relation and its various equations in this issue. Beauty: Coloring your hair can be so exciting. However,more often than not, we end up opting out fearing the damage the color might cause. Here are ways to keep your hair healthy while flaunting a gorgeous color. Exclusive guideline. Cookery: No matter how much we love to eat non-veg foods, there are times when we crave for some healthy and less spicy veg dishes. Some veggie-packed recipes that are so satisfying, even the biggest meat-lover will beg for seconds! Health: Do you think only alcohol can cause fatty liver? Well, if your answer is yes, then you are mistaken. Expert's suggestion on the causes, treatment and prevention of non-alcoholic fatty liver. Travel: A trekkers' paradise, Nepal combines Himalayan views, golden temples, charming hill villages and jungle wild life watching to offer one of the world's great travel destinations. Exclusive travelogue.