Prestige Indonesia - September 2018

Publisher: DestinAsian Media Group
Category: Entertainment, Lifestyle
Language: English
Frequency : Monthly

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Prestige Indonesia is the monthly luxury and lifestyle magazine that covers the life and times of the rich and famous in Indonesia and the rest of the world. As the ultimate lifestyle magazine of choice for Indonesia's elite affluent decision makers, Prestige is packed with full of useful and relevant materials that enriches, informs and entertains its readers. The magazine is an insider to the high life in Indonesia; featuring personalities who are either the peers or much to the envy and emulation of our readers. They enjoy a rich feast of intelligent reading and spectacular photography on subjects as varied as local society, business titans, international news and entertainment, fashion, travel, high-end gadgets and diversion. With high quality content and sophisticated presentation, Prestige brings a unique and modern international air to the category of lifestyle magazines in Indonesia. Besides Indonesia, Prestige also has editions in Singapore, Hong Kong, Malaysia, and Thailand. It is published 13 times a year, including the annual issue: Prestige LIFESTYLE and has a print run of 25,000 copies.

MILLENIALS ARE REWRITING the rules of fashion, and luxury brands are scrambling to win their attention. Some companies are getting it right, but others are stuck in a time warp, Failing to make the most of the opportunities social media sites – Instagram, in particular – give them to reach Generations Y and Z. Brands such as Gucci, Saint Laurent and Louis Vuitton are using social media to appeal to millennial customers to great effect, according to UBS’s latest European Luxury report, published earlier this year. The industry’s larger companies, it says, “are using clever e-commerce and digital strategies to attract younger customer".

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