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Established in 2009, Schön! started as an online magazine to showcase international creative talent. It rapidly grew into a luxurious printed publication with an annual global circulation of over 92,000. Schön! is now distributed internationally in 13 countries, with the main focus on the UK, USA and Europe, while the online magazine is visited by a quarter of a million unique users from all over the world. We pride ourselves in the originality of our content, which features not only fashion, but also art, illustration, conceptual photography, top celebrities, iconic photographers and the legendary faces who make our creative world so exceptional. We have created something outstanding, something one of a kind: a timeless compilation of beautiful things.... Something Schön!
The global paradigms are constantly changing but, if there’s one thing that remains constant, it’s hard work. For our 35th issue, we focus on those whose work shapes our society in fashion and entertainment. The perfect example is our cover star Rosalía, photographed by Vince Aung. Ahead of the release of her highly awaited sophomore album, we catch up with the Spanish trailblazer to talk about putting in the work and overcoming challenges. Fellow Spaniard Álvaro Soler reveals how the economic climate prompted his start in music. Stateside, electronic duo Sofi Tukker talks promoting inclusiveness through music; Beth Ditto discusses feminism, queer culture and body-positivity and, on the other side of the pond, Australian sensation Cody Simpson addresses climate change. Going from the classics to the breakthroughs, we catch up with the passionate Donna Missal, the heartfelt Jessie Reyez and the unstoppable Jacob Sartorius. In film and TV, the innately talented Maika Monroe humbly explains her start in Hollywood; Scott Haze details what it takes to be an anti-hero in the next blockbuster Venom; Misfits’ Robert Sheehan talks survival mechanisms ahead of Peter Jackson’s Mortal Engines; we meet up with iconic German actress Iris Berben to discuss the social importance of her new project The Typist and Steven Yeun tells us about life (and work) after The Walking Dead. In the fashion realm, we highlight the designers at the forefront of change, including Marni’s Francesco Risso and G-Star RAW’s Adriana Galijasevic. Straight from the catwalks, Model Peyton Knight takes the streets of NYC; Amy Wesson conquers Central Park; Anya Lyagoshina transports us to the fields and Oliwia Lis showcases simplicity. Issue 35, and the mavens that have been part of it, signal a new chapter for Schön! as we turn green, moving distribution exclusively to Amazon. Love what you do and remember: work hard, play harder.