Scale Aircraft Modelling is the only title on the newsstand to address the needs and issues of the modern age, providing a focused and essential content that is aimed to complement rather than compete with internet access. The magazine presents preview material, features and full build reviews with a cross section of modelling, historical and reference. SAM makes best use of its pages with original research, thoughtful and incisive editorial, and an all-embracing approach to the hobby that invites readers to 'look what you can do' rather than 'look what we can do'. Printed on high quality stock the magazine offers a unique 8-page 'subscribers section' that adds even more to the busy content of a magazine that recognises white spaces belong only at the North Pole, that a magazine is bought to be read, and that readers wanting only to look at big pictures of models will find them online rather than paying a cover price. More content equates to more value, and more value has enabled us to buck the trend and increase our sales despite the most pessimistic predictions from non-print media. That's why SAM is the best all round scale aviation modellers magazine.