International Pharmaceutical News for China - October 2021Add to Favorites

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医保控费、全国集采的常态化,意味着中国整个医药营销体系的重构。药企要么自降价格、牺牲利润,换取市场份额;要么丢弃医院这一渠道主阵地,将重心转去院外。 本期我们探访了一家药企老字号—益普生,以及他们在中国稳健运营29年的腹泻品类领头羊—思密达(蒙脱石散)。过去几年内,即便是这样一个坐拥稳定市场份额的跨国药企,同样经历了中国医药市场的巨变洗礼。集采后,以医院为主阵地的传统药企如何转型?如何进行渠道布局?怎么做好院外销售?有哪些新的风口或市场蓝海?怎么做产品创新?... ...... 尤其是,跨国药企在动荡的集采后何去何从?本期会客室,听听益普生陈家麟谈“医药新零售”。 全球多肽药物市场近5年的年复合增速在7%左右,市场规模超过500亿美元,其中不乏10亿美元级别以上的大品种,如格拉替雷、利拉鲁肽等。本期市场报告,一篇综述全面了解口服多肽药物发展史。

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