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With Apple announcing its first revenue drop in 13 years and reporting a near-13% fall in quarterly sales, it’s clear that the tech giant has to make changes to the way it operates its business if it wants to win back its record-breaking sales figures. Global smartphone sales in 2015 are experiencing their slowest growth since 2008, and with Apple near- saturating the Western market, emerging markets such as China, India and other Asian countries prove an exciting opportunity to replicate its winning formula. [FULL STORY]

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