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In this issue

VISION AND BEYOND : Free Form Lenses: The Next Stage | BRAND PROFILE : BMW - German Quality | IN FOCUS : “Our Expansion Strategies Have Been Aggressive...” Free form technology has helped achieve more visual acuity making colours brighter, shapes sharper, and bringing every detail keenly into focus. While this technology is currently being used to make progressive lenses, manufacturers are also exploring the possibility of using it for single vision lenses. Additionally, this technology has been able to raise the level of customisation that Eye Care Practitioners can offer to their patients. This edition’s Vision & Beyond feature focuses on exploring the various facets of free form technology and the potential that it holds to impact the future of optical trade.

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