In this issue

Reseller Middle East has been published by CPI Media Group, the region’s leading IT publisher for the last 20 years. While the IT industry has metamorphosed itself completely over the last decade, the publication continues to play its dominant role of voice of the channel. It has been the ambition of the publication to keep the channel community updated on vendor technology and product developments and vendors updated on the best interests of channel partners over the years.

Optoma Signs Up Redington For The Gulf Region

Optoma, a global projector brand has appointed Redington Gulf, the regional services and solution provider for manufacturers of IT, telecom and digital lifestyle products, as its authorised distributor in the Gulf region.

1 min

The NotPetya Outbreak

Mohammad Tabbara, senior systems engineer, UAE and Channel, Infoblox, discusses the recent ransomware attack and how channel partners can help customers to stay on top of their cybersecurity solutions.

3 mins

A Fine State

Recent Gartner report revealed that governments in the Middle East and North Africa markets are expected to spend $11.6 billion on IT products and services in 2017. In such a scenario, we speak to experts to discover how resellers can customise their offerings and approach to be the preferred partners for the regional government sector.

5 mins

Turn A Profit

Sustaining profitability is one of the key issues that Middle East channel players continue to have today. Profitable partners are essential to the success of a vendor’s business. But with declining margins and difficult market conditions, resellers are increasingly finding it hard to be lucrative. Reseller Middle East speaks to channel managers to learn their strategies to ensure partners are profitable.

4 mins

Strategies To Transform Business

Mark Ackerman, sales director, Middle East, ServiceNow, elaborates on how consolidation is the foundation for IT and business transformation.

4 mins

Specialise For Success

Frank Basinski, director partner programmes and enablement, EMEA, Red Hat, explains why the channel must focus on becoming adept in specific verticals.

3 mins

Soaring To The Clouds

Asim Saud AlJammaz, VP, AlJammaz Distribution, shares insights into partners’ cloud journey and how its recently unveiled cloud marketplace can aid them to accelerate business.

5 mins

Buckle Up

Adelle Geronimo, Online Editor, Technology Division

2 mins

Metra Computer Group Acquires A Stake In StorIT Distribution

Metra Computer Group has acquired shares and entered into a strategic financing agreement with StorIT Distribution, the regional value-added distributor for Dell EMC and other major technology vendors in the UAE. The exact percentage of the stake is yet to be disclosed.

1 min

Screening For Prospects

Binoj Nair, senior marketing manager, B2C Marketing and Direct Sales, Canon Middle East, gives an overview of the digital signage market and how partners can best maximise the opportunities.

2 mins

Reality Check

Virtual Reality (VR) has the potential to shake up the retail industry as we know it. Retailers can create unique and immersive customer experiences through this technology. Reseller ME speaks to regional players to examine the opportunities this can unlock for their businesses.

5 mins

Security In Sync

Jude Pereira, MD, Nanjgel Solutions, says building a robust security strategy comes down to people, processes and technology.

2 mins

The wear, why and how

Reseller Middle East's Online Editor Adelle Geronimo shares her views on the regional tech scene.

2 mins

Get Specialised

Frank Basinski, director partner programmes and enablement, EMEA, Red Hat, explains why the channel must focus on becoming adept in specific verticals.

3 mins

Centre Of Attention

Ganesh Bhat, head, data centres, eHosting DataFort, says, it is critical to have measures in place to minimise data centre outages.

3 mins

Leading The Pack

HPE Aruba makes headway in channel leadership and innovation.

3 mins

Monetising Data

As data becomes the most vital asset for an organisation, increasingly decision-makers are investing in Big Data and analytics tools to enhance their operations. Reseller ME speaks to experts to find out how regional channel partners can exploit this growth opportunity.

4 mins

Decoding Partnership

Gemalto’s Sebastian Pavie, regional director, META, Enterprise and Cybersecurity and Colleen McMillan, VP, Global Channel Sales Strategy and Programmes, share the updates on the firm’s revamped partner programme.

3 mins

Xiaomi MI6

The latest top range device from the Chinese firm packs in features that can go head to head with all the big names at a more pocket-friendly price.

2 mins

Better Together

Global enterprise software firm Micro Focus has completed its merger with Hewlett Packard Enterprise’s (HPE) software business in September 2017. The company has partnered with the niche regional VAD Spectrami to deliver its solutions to the market. Micro Focus’ Marwan Shanti, director channel for Emerging Market and Neeti Rodrigues, regional director for Enterprise Security Products along with Spectrami’s Anand Choudha, president and CEO, and Anas Handous, director for Global Alliance, shed light on the vendor’s channel strategies for the Middle East region.

2 mins

Scanning The Future

UAE-based distributor Bulwark’s MD Jose Thomas Menacherry discusses regional security demands and how the firm is in a strong position to cater to it.

3 mins

Money Talks

Marketing is a vital aspect of operating any business, however, running regular campaigns can drain budgets resulting in channel firms not considering it as a priority. Reseller ME examines how partners can secure vendors’ market development funds and use it efficiently.

4 mins

A Whole New World

Tech Talk Reseller Middle East's Online Editor Adelle Geronimo shares her views on the current tech scene.

2 mins

Distinctively Different

In a competitive marketplace, only those firms who dare to distinguish themselves through innovative initiatives and ensures they are at the forefront of change can hope to flourish over the next decade. Janees Reghelini caught up with Ramkumar Balakrishnan, president, Redington Value, to discover how the firm aims to redefine distribution.

5 mins

Serve To Lead

In a landscape where margins are increasingly declining and hard to sustain, partners are discovering that services offer an opportunity to supplement their business. Reseller ME speaks to experts to learn how the channel can differentiate through a strong services offering.

3 mins

Seek The Silver Lining

Jan Ursi, EMEA director of channel, Nutanix, advises channel partners to create digital services based on cloud technologies that can benefit organisations.

3 mins

Public Promise

As a publicly listed firm Avaya International’s first priorities are to enable partners to maximise the accelerated innovation it aims to bring.

3 mins

Akyumen Inks Partnership With Dubai's Sands Distribution

Akyumen, manufacturer of electronic and mobile technology products globally, has signed up Sands Distribution as its GCC distributor, as part of its global go-to-market strategy.

1 min

Deploying Software-As-A-Service

In the Software-as-a-Service (SaaS) model, third-party providers host applications and ensures it is accessible to customers. As one of the main categories of cloud computing, SaaS along with Infrastructure-as-a-Service (IaaS) performance have been driving growth over the course of last year.

3 mins

Road To Success

Osama AlHaj-Issa, regional channel director, Middle East and Turkey, Aruba, a Hewlett Packard Enterprise company, offers guidelines for channel partners to thrive in an evolving technology environment.

2 mins

Read all stories from Reseller Middle East

Reseller Middle East Magazine Description:

Reseller Middle East has been published by CPI Media Group, the region’s leading IT publisher for the last 20 years. While the IT industry has metamorphosed itself completely over the last decade, the publication continues to play its dominant role of voice of the channel. It has been the ambition of the publication to keep the channel community updated on vendor technology and product developments and vendors updated on the best interests of channel partners over the years. Today, the IT community faces some of the most dramatic transformations taking place around Cloud, storage, wireless, smartphones, touch screens and data. Channel partners are having to adapt their business dramatically and radically to these changes. Many of the golden rules of engagement are being rewritten today based on the corporate user environment, technology dynamics, shrinking market opportunities and increased competition. Reseller Middle East is facing this turmoil head on and continues to engage in dialogue with all sides to bring to its community of readers, both in print and online, valuable feedback, suggestions, opinions and advice on the optimal and best way forward. The Reseller team is proud to be part of the regional channel community and play the role of an unbiased spokesperson and trusted advisor. The publication continues to spin off brand extensions in the form of its annual awards, annual survey, top ten rankings, regional supplements, round table forums, buyer sessions, e-newsletters and monthly supplements. We sincerely believe that 2017 will be a win-win period for both of us!